Redken has officially introduced its new ambassador network, a collective of 20 visionary stylists and colorists tasked with driving innovation, education, and trend leadership across the brand.
Redken’s Artistic Ambassador Network brings together a mix of established hairstylists and rising talent, each selected for their influence across areas including editorial styling, cutting, color, and textured hair.
The members are tasked with supporting the brand’s business initiatives through trend storytelling, social media activations, live education, classroom workshops, and consumer-focused content like tutorials. The group will also play an integral role in product development, education, and branded content across Redken’s digital platforms and in-person events.
The network includes industry pillars in the industry, such as Philadelphia-based blonding expert and founder of global education platform ADH Education, Adrienne Dara; Atlanta-based NAHA 2024 Master Hairstylist of the Year and cutting specialist, Brayden Pelletier; Fort Lauderdale-based curl expert and founder of Forever Curls Academy, Leysa Carrillo; and others.
Barr Battle, SVP, Head of Marketing and Digital at Redken, called it an invitation-only circle of pros whose craft and influence will drive real impact. “These ambassadors aren’t just artists, they’re entrepreneurs, educators, and icons in their own right,” Battle said. “With this network, we’re giving the industry something no one else can: access to the top-tier Redken world.”
The brand says the program will serve as a long-term investment in artistry and professional development, building on its legacy as a trusted salon partner in the U.S. and internationally.
Full list of ambassadors below:
Adrienne Dara
Bradley Leake
Brayden Pelletier
Danilo Bozic
Dom Forletta
Evanie Frausto
Jacob Rozenberg
Jamal Edmonds
Johnny Ramirez
Leysa Carrillo
Lindsey Olson
Maggie Hancock
Matt Swinney
Philip Foresto
Rachel Redd
Rodney Cutler
Ryan Pearl
Sam Villa
Sara Botsford
Sean Godard
To keep up with all new Redken updates check out their instagram @redkenpro.
