It’s crazy to believe that Odele launched just last year, considering how obsessed we all are with their clean and affordable hair products. Named after the Norwegian word “å dele” which means “to share,” Odele is the brainchild of three Minneapolis-based women — Lindsay Holden, Britta Chatterjee, and Shannon Kearney — who were determined to create haircare that could work for you and your entire family.
To celebrate its one year anniversary, the hair brand is blessing us all with a new trio of hair goodies that are guaranteed to turn every day into a good hair day. Oh, and in case you were wondering, these products work for all hair types!
Available beginning this month, the launch includes a Clarifying Shampoo ($11.99), a Dry Shampoo ($11.99), and a Leave-In Detangling Tonic ($10.99).
Along with announcing these new products, the brand also revealed that they are expanding their retail footprint to an additional 500 Target stores nationwide, for a total of 1,500 stores. So, now Odele fans have even more of an opportunity to stock up on their fave products!
Keep scrolling to learn a little more about the Odele newness that you’re going to want to shop ASAP.
Odele Clarifying Shampoo
When your hair craves a reset, you’re going to want to reach for this clarifying shampoo. Formulated with chelation technology that draws out impurities, this weekly cleanser promises a powerful, deep clean that will leave your locks and your scalp looking oh-so-good. Don’t be surprised if this becomes your new shower staple!
Odele Dry Shampoo
Can’t be bothered to wash your hair in lockdown? Then, you need this non-aerosol dry shampoo! Just a spritz of this clean powder formula will bring your hair back to life. Packed with plant protein that promotes scalp health and absorbs oil, this dry shampoo is super-blendable and works for all hair colors.
Odele Leave-In Detangling Tonic
Forget what you know about regular detangling sprays because this one does it all! Not only does it hydrate and detangle your locks, but it also adds shine and protects your locks from both environmental and heat damage. This lightweight milky magic is never heavy, sticky, or greasy and is also a kid-approved solution to morning bed-head.
If you want to get your hands on these products, I recommend heading over to target.com or paying a visit to your local Target.
For more info on upcoming product launches, be sure to follow @odelebeauty on Instagram.
