Consumers around the world know that OLAPLEX is one of the most talked about haircare product lines there is. Every TikTok “get-ready-with-me” video shows off one product or another from their iconic line.
What the average consumer may not know is that OLAPLEX has had an unwavering commitment to the salon professional and salon professional education since day one.
With pro-specific treatments and OLAPLEX certifications, the team at OLAPLEX goes the extra mile to educate the professionals who support and love their products. This would not be possible without their VP of Education and Customer Experience, John Moroney. John not only has 35 years of hairdressing, but he has also seen almost every level of the industry from education to manufacturing.
John joined Volume Up by The Tease to discuss why OLAPLEX has the staying power as the originators of the bond-building category, what they are working to do for the professional and to walk us through their incredible salon professional products.
Head to wherever you stream your podcasts to learn more about why OLAPLEX is working for you, the professionals.
“This brand is a once-in-a-generation phenomenon, the likes of which we have not seen in a very long time in our industry. And I say that as a stylist and as a person who’s been in the manufacturing game for a long time.”
“Any hair color formula without OLAPLEX in it is a mediocre formula because you can add OLAPLEX into your lighteners, your permanent hair color, your demi-permanent hair color, semi-permanent hair color….”
“You can purchase OLAPLEX in a number of ways, but the only place you can get an OLAPLEX treatment or an OLAPLEX service is through an OLAPLEX-certified salon. And that’s where we want to drive consumers, is into salon for the services….”
Listen to the full episode here or wherever you stream and head over to our Instagrams @Readthetease and @volumeupbythetease.
