Biolage Professional Hair Spa has a new celebrity face.
The haircare brand just announced a new partnership with Pamela Anderson, who will be starring in their new campaign set to drop on June 2nd. This new partnership is significant for both parties: it’s Anderson’s first-ever hair campaign, and the biggest partnership the brand has had in 30 years.
Anderson’s ambassadorship with Biolage comes amid the brand’s recent rebrand, which redefined its focus on sustainability, innovation, and elevated self-care. As Anderson is a passionate advocate for animal rights and clean living, she perfectly embodies the brand’s new wellness-first, restorative approach to haircare.
“At this point in my life and career, it’s exciting to find a brand that aligns perfectly with my values,” said Anderson. “Biolage is a vegan, cruelty-free, sustainable brand that I can feel good about partnering with — plus, I love the products! It truly is a dream collaboration for us.”
“We are thrilled to partner with Pamela Anderson as she and Biolage Professional Hair Spa embark on this next chapter. Pamela is a global icon whose confident, realistic take on beauty has always inspired us. Grounded in who she is, she perfectly represents Biolage’s mission of self-discovery and authentic beauty. Her journey to reconnect with the most meaningful parts of herself has transformed us from fans into true admirers,” said Michael Sanchez, VP of Global Marketing at Biolage. “A true collaboration, our first campaign together brings these ideals to life in a way that resonates with anyone, anywhere, at any age. Alongside Pamela, we’re excited to strip away the noise and help our community find clarity and purpose through intentional self-care.”
Anderson’s debut campaign with Biolage will feature the brand’s best-selling Hydra Source collection as well as the new Full Rescue line. In addition to the debut campaign, Anderson will star in multiple campaigns throughout the year, targeting both consumers and salon professionals.
To stay updated on Anderson’s new partnership with Biolage, be sure to follow @biolage on Instagram.
