Last week, iconic LA-based haircare brand Paul Mitchell alongside, Paul Mitchell Global Brand Ambassador, Paris Hilton, took over Ulta Beauty Westwood for an unforgettable afternoon of California cool, Y2K energy, and the official kickoff to summer with a “Beauty Block Party.”
Hilton was spotted in head-to-toe pink, including her Chanel bag, seated in a vintage convertible on a pink carpet, greeting fans and snapping “sliving” selfies. For the event, her hair — a rooted platinum — was worn in a voluminous, California-inspired blowout using Paul Mitchell products, including Extra-Body Hairspray ($27.00), Super Skinny Serum ($30.00) and Extra-Body Sculpting Foam ($18.00).
Throughout the day, guests engaged with a lineup of immersive experiences, including a vintage convertible photo moment inspired by the “Stay Golden” campaign, a glam and self-styling station featuring Paul Mitchell products, and a lounge space to relax and recharge.
Attendees also enjoyed complimentary treats from Go Greek Yogurt and La Colombe Coffee to stay cool.
Inside Ulta, attendees had the opportunity to spin to win exclusive prizes, including a limited-edition Paris x Paul Mitchell zip-up, the Paul Mitchell Dry Lightweight Professional Pink , Paul Mitchell Hot Off The Press Heat Protectant, Paul Mitchell 15-In-1 Mask, branded merchandise, and more. Guests also enjoyed a special in-store promotion, receiving a complimentary Paul Mitchell Super Skinny Serum with any full-size Paul Mitchell purchase.
For more on the Paul Mitchell x Paris Hilton collaboration, be sure to follow the brand on social.
