Paul Mitchell just tapped OG reality tv star, DJ, entrepreneur, and philanthropist, Paris Hilton, as its new Global Ambassador. This all-new partnership kicks off with an unapologetically glam, multi-channel campaign that merges two cultural forces into one unforgettable collaboration. Spanning digital, social, and in-store activations, the Paul Mitchell x Paris Hilton campaign is a bold celebration of beauty, confidence, and reinvention. From glossy packaging upgrades to must-have product innovations, Paris serves head-turning looks curated by celebrity hairstylist and Paul Mitchell School alum Sienree Du, with exclusive behind-the-scenes content and expert styling tips that give fans VIP access to her glam routine.
Shot through Paris’ signature lens of luxe-meets-playful, the campaign features the heiress with flawless hair in unexpected, instantly iconic locations, from tennis courts to gas stations. A dedicated Paris Hilton display will roll out at Ulta Beauty stores nationwide, spotlighting the Paul Mitchell essentials used to achieve each of her signature looks. Beauty lovers can expect dazzling visuals, step-by-step tutorials, and surprise content drops across digital platforms, social media, and live appearances, bringing the world of Paul Mitchell x Paris Hilton to life like never before.
In addition to slaying the style game, this partnership is rooted in purpose. Paul Mitchell and Paris Hilton are proud to support the LA Wildfire Relief Fund, aiding victims of the devastating Southern California fires earlier this year. With a shared passion for philanthropy, both are committed to using their platforms for impact, proving that real beauty goes deeper than great hair.
At the heart of the campaign is a tribute to professional hairstylists who are the visionaries behind every great transformation. Through the newly launched XO Your Pro initiative, Paul Mitchell celebrates the artistry and human connection that happens behind the chair. Sienree Du, who styled every campaign look, brings her talent and perspective to the forefront, sharing her journey from Paul Mitchell School graduate to sought-after celebrity stylist.
“Paris Hilton has been setting trends and breaking boundaries for decades,” said Michaeline DeJoria, CEO of John Paul Mitchell Systems. “Her passion for beauty, authenticity, and giving back aligns perfectly with our values. We’re excited to partner with an icon who not only defines style but also champions purpose.” “I’ve used Paul Mitchell products throughout the years and their products leave you feeling empowered and glamorous,” said Paris Hilton. She added, “this campaign is all about giving back to causes that are close to my heart, celebrating confidence, and having fun with your look! I’m so excited for fans to see all the incredible moments we’ve created together!”
For more information on Paul Mitchell X Paris Hilton, visit paulmitchell.com and follow on Instagram.
