Pro Beauty’s “IT” Girl, Larissa Love Creates Color Live

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Joico poster gal and all-time #goal influencer Larissa Love announced her own line in collaboration with Joico today!

The line is called “Love Aura” part of Joico’s Color Intensity line. True Lav, Passion Berry, Peri-Wink, Hot Kiss and Mauve Amour! The brand says that the shades are “passionate, bold, spiritual and dynamic. A truly rich and passionate palette to help you and your clients connect deeply to the spirit of creativity.”

With ingredients designed to shield even the most fragile strands, hair is left in beautiful condition. QUADRAMINE® COMPLEX, a radical defense system, delivers protection from cuticle to cortex for visibly healthier-looking hair after each application.

KUKUI NUT OIL is a highly prized moisturizer produced from the Hawaiian Candlenut tree. Loaded with essential fatty acids, vitamins, and antioxidants, this Kukui Nut Oil enriched formula leaves hair gorgeously conditioned and amps up shine.

Direct +++ Charged Dyes combines with treatment to penetrate into hair.

Products will be available to the public starting in November!