Van Ness took to Instagram on January 13th to share the exciting news, revealing that their collection of products will be available very soon.
“I’m so full of gratitude to share with you that after years in the making, I’m launching my very own haircare brand!” The TV personality wrote in the caption, along with a slideshow of images. “@biossance has earned my trust in skincare over the years and we’re ready to take our relationship to a whole new level. GAME CHANGER ALERT 🚨 I’m teaming up with their parent company Amyris to develop their, and my, first ever haircare line!”
They continued, writing: “This haircare line is my new baby and this team is the only one I trust to develop a line of products that carries my name and ethos. Together we’re developing a haircare line that will be inclusive for all people, effective for all hair types and sustainable to our gorgeous Earth. We’re ready to revolutionize the haircare industry and can’t wait to share it with you later this year.”
JVN already has a relationship with Biossance having served as the brand’s first ever celebrity ambassador since 2019. We’re so excited to see Van Ness take this partnership even further and shake up the haircare world with their inclusive range.
At the moment, few details have actually been revealed about the brand, including the product lineup, launch date, and the name of the line. Until we know more, we suggest following JVN’s Instagram for all future updates.