Recreate the Feminine-Meets-Edgy Hair and Makeup Looks From Jason Wu’s FW23 Runway Show


Jason Wu’s Fall 2023 runway show was an excellent fusion of edginess and femininity, with a well rounded yet still cohesive range of colors and silhouettes. “I wanted to push the brand’s code of confident, yet refined elegance with menswear inspired deconstructed tailoring, trimmed with feminine chiffon and lace details,” shared designer Jason Wu, regarding the collection. As for the  hair and makeup that accompanied the collection, they embodied the same masculine-meet-feminine mood. 

The Hair

Working as lead hairstylist, Olaplex ambassador Jimmy Paul created 90’s-inspired sleek buns with deep side parts  that worked to elevate this chic runway. 

Pictured: lead hairstylist Jimmy Paul styling a model’s hair backstage at the Jason Wu runway show. Image Courtesy: Greg Kessler

Paul states, “I wanted to create a look of modern individualism, while also being sexy, cinematic and moody. Each model has a look of intense confidence, reflective of a new, edgy mood this season for Jason Wu as compared to last season which was a bit more fragile and softer.” 

Get the Look:

Image Courtesy: Greg Kessler

Looking to incorporate these looks into your own hair repertoire? To start, ditch your normal hair part and try parting far to the right side of your head. Protect your hair and give it an extra bit of shine by applying OLAPLEX No. 6 Bond Smoother ($30.00) and OLAPLEX No. 7 Bonding Oil ($30.00). After applying these products, pull your hair back and secure it at  the nape of your neck. Next, to create the phenomenon of wet hair, add OLAPLEX No. 9 Bond Protector Nourishing Hair Serum ($30.00). Twist the hair and use a pin to secure a tight bun. 

“This is an effortlessly sexy and edgy look that will translate easily from the runway to everyday wear,” Paul shared. “I recommend OLAPLEX products because they were the first to develop a haircare product designed to relink the damaged disulfide bonds in the hair which are responsible for strength, structure and hair health.  I see first-hand the transformative power these products make in minutes on my clients every day and enjoy working with them because they not only offer high performance hair styling benefits, their famous bond-building technology provides treatment benefits as well to dramatically improve the strength of the hair while making it more durable and resilient toward future damage for improved hair health.”

The Makeup

When it came to the  beauty looks for  the Jason Wu show, lead makeup artist Diane Kendal opted  for smoky eyes paired with smudged out liner and natural, glossy lips. 

“This look reflects this season’s outfits by combining sexy touches with a bit of edge.” said Kendal, who used all Jason Wu Beauty products “Eyes are the punctuation of these looks with beautiful smoky eyes that give a nod to cinema.” 

Get the Look:

JasonWu Fall 2023 collection, Guggenheim Museum, New York, NYFebruary 12, 2023 // Image Courtesy: Greg Kessler

Brows: define the brows using Groomed by Mr. Wu ($12.00). 

Face: Apply the Tinted Moisturizer Meets CC Cream ($20.00) for a minimal, effortless sheer base. Next, illuminate and contour the cheeks and cheekbones with the Sunlight Bronzer Trio ($16.00). 

Eyes: For eyes, create a smokey look using the Flora 25 Eyeshadow Palette ($35.00), relying on deep shades as well as gold shimmers on the inner corners. Apply the Kitty-Dual Liner ($16.00) to the lid, and curl lashes before applying the Hot Fluff Lash ($18.00) to the root of the lashes. 

Lips: Apply Kindness for Your Lip Oil ($14.00) and blot down slightly for a natural lip shine. 

If you recreate these looks for your next clients, or for yourself at home, tag @readthetease on Instagram or TikTok!

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Manon Bushong

Manon Bushong is currently an Editorial Intern at The Tease. Manon adores liquid eyeshadows, thrifting, and spontaneously changing her hair color. Manon loves experimenting with semi-permanent hair color, and her favorite brands for them are Overtone and Loreal Colorista.


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