Redken‘s latest haircare innovation, Acidic Bonding Concentrate Lightweight Liquid Conditioner, is about to be your fine hair clients’ bff. It’s an all-new bonding solution specifically formulated for extremely damaged, over processed and dry finer hair. Clients can expect repair without the dense weigh-down, resulting in up to 48 hours of volume and strength repair in one use.
What’s the deal
Redken found that up to 30% of consumers with fine hair skip conditioner in their hair regimen, sacrificing softness over the fear of hair looking weighed down or greasy. With the help of a sprayable format for even, continuous application, the Redken Acidic Bonding Concentrate Lightweight Liquid Conditioner quickly absorbs into the hair fiber. Its formula provides lightweight conditioning, internal strength repair, and volume.
This acidic, liquid conditioner consists of a strategic combination of conditioning oils and bonding actives to provide strengthening care for fine hair. Redken formulated this product with no silicones and less oil than their ABC traditional conditioner to strengthen the inner fiber without heaviness and residue. Associate Principal Chemist at L’Oréal, Redken being part of the L’Oréal Group, Kazumitsu Kawakami said, “the lightweight version was developed in direct response to consumer feedback, showcasing L’Oréal’s unwavering commitment to bring the best to our consumers.”
How to use it
- While in shower, after shampooing, spray Redken’s Acidic Bonding Concentrate Lightweight Liquid Conditioner on wet, washed hair from ends up to mid-lengths as desired. Spray product until hair is saturated.
- For best results, use after Redken Acidic Bonding Concentrate Shampoo and follow with Acidic Bonding Concentrate Leave-In Treatment for added heat protection, shine, fly-away control and more.
Where to find it
Salon pros, grab the new Redken Acidic Bonding Concentrate Lightweight Liquid Conditioner in-store and online at SalonCentric. Redken Acidic Bonding Concentrate Lightweight Liquid Conditioner is available to consumers via Redken salons, Amazon and in-store and online at Ulta.
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