Schwarzkopf Professional Brought its Barbie x BLONDME Partnership To Life with ‘The Travel in Style Salon’


Schwarzkopf Professional’s BLONDME and Mattel’s Barbie teamed up to bring fans limited-edition collab hair care kits and an unforgettable event in Los Angeles on October 21, 2023 at Westfield Century City in The Atrium. The brands hosted a Barbie x BLONDME “Travel in Style Salon” from 11:30 am to 8:00 pm, which let guests immerse themselves in Barbiecore and experience the professional hair techniques of BLONDME products, visit the brand’s destination inspired salon stations, plus enjoy interactive shareable moments.

Image courtesy of Schwarzkopf Professional USA; photo by Jonathan Gonzalez

Guests, including The Tease, were invited on a journey to travel and explore their style. There were themed photo opps for the city travelers — yes, the BLONDME Vespa was there, road trippers, desert explorers, snow adventurers. Guests could also win amazing prizes, including a hair styling service (more on that in a moment) as well as Barbie x BLONDME samples and full size kits, via adorable scratch-off postcards.

More than 3K attendees visited the Travel in Style Salon throughout the day!

The Barbie x BLONDME Travel Destination Salon Stations were the event highlight, with professional stylists creating hairstyles with BLONDME products… when appropriate. Given the timing and location of the event, there were A LOT of little girls dying to have their hair styled at the Travel in Style Salon. We can’t blame them!

For those who could make use of the offerings, from the refreshing Blonde Wonders Dry Shampoo Foam to its transformative Cool Blondes Neutralizing Spray Conditioner, Blonde Wonders Glaze Mist or Blonde Wonders Restoring Balm, BLONDME had everything clients need to achieve their hair needs. Before we left, we connected with Schwarzkopf Professional Artistic Team member Maggie MH (also a Volume Up podcast guest!) and handful of others who were feverishly creating curls and adding Barbie hair accessories.

From the comments on our feed and Schwarzkopf Professional’s, it looks like the Barbie x BLONDME Travel in Style Salon would get booked up immediately wherever it goes next! For more updates from Schwarzkopf Professional, follow the brand on Instagram.

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