Schwarzkopf Professional Teams Up With THEUNSEEN to Launch First Heat-Activated Holographic Hair Color

05/31/2022

There’s no doubt that you likely have seen some pretty eye-catching hair colors in your line of work as a colorist—think rainbow hair, reverse ombre, and Cruella-inspired two tones. But, as wild as those hair looks may be, we bet they have nothing on the hair colors being developed by Schwarzkopf Professional’s newest hair color innovation.

Image courtesy of Schwarzkopf Professional

Meet Colour Alchemy, a prismatic and holographic hair color system that transforms hair in response to light and temperature. Thanks to this innovative heat-activated hair dye, stylists now have the ability to give any of their clients color-changing, iridescent hues—with absolutely no damage to the hair. 

Developed in collaboration with THEUNSEEN, the Colour Alchemy series is available in five mesmerizing colors—Scarab, Phoenix, Andrite, Borealis, and Peacock—all of which are inspired by colors and effects found in nature. Unlike static pigmented color, these shades scatter the light in a range of kaleidoscopic hues, which shift in response to temperature. As for what can trigger the color transformation? It can vary from sunlight and body temperature to cooling wind and warming breath to even heat sources like lamps and hairdryers. 

Image courtesy of Schwarzkopf Professional

“To me, true Alchemy melts together collaboration and curiosity to discover something truly new,” said Lauren Bowker, Founder of THEUNSEEN. “Together with SKP, we formulated Colour Alchemy with a view to put something truly innovative into the hands of our community. The exciting part comes now when you create.”

The Colour Alchemy collection offers a temporary hair color that not only comes in a convenient, easy to apply gel-cream formula, but also that it involves no development time and lasts just one wash. Just apply its color gel to clean, dry hair using a brush, sponge, or your hands and prepare to witness truly stunning holographic hair color effects.

Scroll below for a closer look at all five of the Color Alchemy shades.

Scarab

Image courtesy of Schwarzkopf Professional

Visible applied color: none

Prismatic color change: solar orange, jasmine green, lapis blue

Suitable for bases: 1-3

Peacock

Image courtesy of Schwarzkopf Professional

Visible applied color: petrol blue

Prismatic color change: peacock green, cyanine blue, ultraviolet

Suitable for bases: 1-4

Borealis

Image courtesy of Schwarzkopf Professional

Visible applied color: iris purple

Prismatic color change: clover green, flame orange, imperial violet

Suitable for bases: 3-6

Andrite

Image courtesy of Schwarzkopf Professional

Visible applied color: azalea pink

Prismatic color change: emerald green, cobalt blue, ruby purple

Suitable for bases: 4-6

Phoenix

Image courtesy of Schwarzkopf Professional

Visible applied color: amber red

Prismatic color change: burnt orange, pollen yellow, ultraviolet

Suitable for bases: 4-6

The Colour Alchemy collection is now available to stylists on salonory.com. To learn more about the hair color system, be sure to follow @schwarzkopfpro and @theunseenbeauty on Instagram.

Sign up for your weekly dose of beauty and brains.

This field is for validation purposes and should be left unchanged.

Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches.

Instagram

We’re a tease, but we always deliver.

Sign up for your weekly dose of beauty and brains.

This field is for validation purposes and should be left unchanged.