Between building client relationships, maintaining inventory, and investing in your space, we know you do it all. You’ve built your business one service at a time, and you deserve a brand that not only sees that effort but invests in it. The secret’s out, Wella is that brand.
With Wella Rewards, you don’t have to do it all alone. This program is designed to give back every time you choose Wella, rewarding your loyalty with real benefits that build your business. This isn’t a salon program, it’s a support program built for you, the stylist.
Read on for all you need to know about Wella Rewards.
Wella Rewards lets you earn points for the work you’re already doing. Beyond saving money, it’s about investing in your growth. Think exclusive workshops, pro-only opportunities, advanced Wella techniques, and experiences that expand your skill set, your community, and your business. You’re saving money, elevating your craft, and gaining professional recognition, all while doing what you do best.
Here’s a breakdown of the Wella Rewards system:
Earn points from purchases and services, all things you’re already doing behind the chair.
Redeem points for pro-exclusive perks, products, Wella education, workshops, and more.
Enjoy flexibility. Earn Wella points no matter where you shop for Wella.
A simple sign up. This program is only about gaining perks, not losing time.
Being independent means you do it all, bookkeeping, stocking, social media, taxes… while still showing up creatively every day for each client. You’re the stylist, the manager, and the marketer. While that freedom is everything, it can also mean missing out on the benefits that come with working inside a salon system. What you may be missing out on is exactly what Wella Rewards wants to change. This program isn’t asking you to change how you work, it’s simply rewarding the way you already do.
When you’re restocking your favorite Wella products or powering through this month’s color, cut, and style lineup, remember, you’re not just replenishing your backbar, you’re building your business, fueling your next class, and setting up your next milestone.
In a move we’ve come to expect from brands and personalities (amika just did this with their Aura launch and Miley Cyrus pioneered this tactic) wanting us to expect something, Sebastian Professional has wiped their Instagram. We’re talking no posts, just a cheeky Instagram bio: “Artistry in your hands. Coming Soon.”
What will it be? New educators? Tools?! A complete restage?
In the meantime, our eyes are peeled and post notifications are set.
Congratulations are in order for Anthony Cole. The world-renowned hairstylist and visionary just became Sebastian Professional’s new global ambassador. The partnership comes as no surprise since Cole has been creating some of the brand’s most iconic looks.
With 20 years of experience in the beauty industry, Cole, who’s a native New Yorker, is mainly influenced by the city’s dynamic blend of cultures, architecture, and art. After completing his education in cosmetology, Cole pursued advanced training at prestigious institutions, including Vidal Sassoon and Jingles International in the United Kingdom, and his career skyrocketed when he became part of the Sebastian Professional training.
Since then, Cole’s work has been everywhere — from iconic fashion publications such as Vogue, ELLE, and Harper’s Bazaar, to runway shows for top designers during fashion weeks in major cities including New York, Paris, and Los Angeles.
As a Sebastian Professional Global Ambassador for the Wella Company, Cole is now a key advocate and voice for the brand’s vision, tasked with using his influence to educate both stylists and consumers on advanced techniques and cutting-edge products.
The brand says they’re elated about the partnership with the hairstylist, and “excited to welcome the dynamic talent to elevate through education, set trends, and push boundaries to inspire the world.”
For the latest news from Sebastian Professional, be sure to follow @sebastianpro_official on Instagram
In a major shakeup, Wella Company has announced that Annie Young-Scrivner has resigned from her role as Chief Executive Officer and Board Director effective January 21, 2025. Current Board Chair, Glenn K. Murphy, has been appointed by the Board to oversee the company as Executive Chair.
Murphy has been Wella Company’s Board Chair for the last two years. According to a release posted to the company’s website, “family matters” were a “contributing reason for [Young-Scrivner’s] departure.”
Wella Company has a portfolio of iconic hair and nails brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol. Murphy brings a proven track record and deep experience as a transformational leader, having held multiple CEO and Executive Chair roles at companies including Gap Inc., Lululemon Athletica, Inc., and Shoppers Drug Mart Inc. His strength in driving commercial excellence while changing the businesses’ growth trajectory will be invaluable in helping Wella Company continue to accelerate growth and achieve both its short- and long-term ambitions.
In the release Murphy is quoted as saying, “This is a pivotal time in Wella Company’s evolution, and I am excited to oversee the work of the team as we elevate the business to new levels of performance and success.” He added, “In [Young-Scrivner’s] four years as Wella Company’s CEO, she helped establish a solid foundation for future growth. We thank her for her many contributions and wish her all the best.”
Acclaimed by stylists and well-known by consumers, Sebastian Professional is partnering up with the Born This Way Foundation to encourage employees to prioritize their mental health and well-being. The brand is also making a $50K donation to the non-profit so its programs and resources remain free and accessible to all.
In the past year, 77% of Americans reported experiencing work-related stress, which impacts both creativity and productivity—especially in creative professions like styling. By partnering with the Born This Way Foundation, Sebastian Professional hopes to foster open conversations around mental health and to empower employees globally to be their best selves while leading to greater creativity and self-expression.
Global Vice President of Global Digital Marketing and Brand Communications at Wella Company, Randall Chinchilla, says this partnership is quite a special one, since supporting its network of creative professionals is a priority for the brand.
“We believe that no one should face mental health obstacles alone,” he explains. “And we aim to create an inclusive environment, so partnering with the Born This Way Foundation is something that is enabling Sebastian to take meaningful action by supporting a generation that often struggles in silence.”
The partnership is in the beginning stages, but through the initiative, the collaboration is providing essential support and tools, like free online courses, workshops, and a series of classes calledBe There for those with the desire to learn to be or continue being a support network for those struggling with mental health.
“Our partnership is starting and it will continue to grow and evolve but I think one of the cornerstones that we’re really excited about is the Be There certificate,” Chinchilla explained. “The “be there” classes and certificate is free and accessible online and teaches individuals how to recognize and respond to mental health challenges in their community, an extremely important tool since mental health issues are affecting roughly 75% of young adults by age 24.”
In addition to classes, the collaboration is organizing workshops and events focused on fomenting artistic expression as a form of mental health resilience to equip the Sebastian communities with both the skill and space to thrive.
“Creativity is most powerful when individuals feel mentally and emotionally supported,” says Chinchilla. “There’s even more research that shows that stress and mental health issues stifle creativity.”
The partnership’s goal is to bring awareness to the importance of mental health to as many people as possible.
“We’re starting with very concrete action,” Chinchilla added. “The certificate has been made available to all Wella employees and our vision is that this will spread beyond our employees to the Sebastian Professional community, which is made up of around 45 million hairdressers and consumers around the world.”
The Born This Way Foundation’s mission is to empower and inspire young people to build a kinder, braver world that supports their mental health. The organization builds youth-focused programs and engaging campaigns that increase access to resources, drive action, and build community.
“Our partnership with Born This Way underscores our commitment to supporting our network and fostering an environment where creativity is nurtured, not hindered,” Chinchilla explained. “We hope that the partnership will help us create a ripple effect of positive change, not just within the beauty and creative industries, but across all the communities we serve.”
Resiliency, the VP of Global Digital Marketing said, is built from within and the Sebastian Professional team hopes to see a future where mental health is openly discussed and no one feels excluded from the conversation, both in their personal lives and within their jobs.
For all things Sebastian Professional, be sure to follow @sebastianpro_official on Instagram. And to learn more about the Born this Way foundation and its resources, check out their website.
Gaga’s in her “Harlequin” era and we’re not mad about it. At the London premiere of her latest film, “Joker: Folie à Deux,” the much anticipated sequel to “Joker,” Lady Gaga wore her hair in a two-tone, but not exactly split dyed, red and brunette bob with lots of texture thanks to longtime collaborator Frederic Aspiras. The hair, and single blingy tear by Sarah Tanno, are giving “clown,” appropriate given her role, but still oh so glam.
We were especially intrigued by the quasi-calico bob since it’s total departure from the singer-actress’s signature platinum that she’d been sporting just days earlier. And a little more wearable than the wig she’s been wearing in support of the film’s companion album, “Harlequin.”
Aspiras colored Gaga’s wig with Sebastian Professional Cellophanes semi-permanent color hair gloss in Cranberry Red Hair, Clear Hair Gloss and Espresso Brown.
Follow with Texture Maker Spray then air dry with a diffuser and follow up a flat iron to enhance just a few of the natural wave pattern from the air drying.
Finish with NO.Breaker for a frizz free, flexible hold all while creating hair bonds and conditioning.
If you do recreate this red carpet style for your next client or for yourself (Halloween, anyone?!), we want to see it! Tag @readthetease on Instagram and TikTok.
Channeling the spirit of summer and spring, Prabal Gurung’s hairstyles this season focused on breezy and lived-in hair with a pop of color, and minimal, glowy, glass skin to complement the structured, flowy pieces in the show.
Keep scrolling for all the details on the hair and makeup styling for Prabal Gurung’s SS25 runway show.
Hair
Lead hairstylist Anthony Cole worked with Wella and Sebastian Professional products to create styles that felt easygoing but were still interesting and eye-catching thanks to the incorporation of dyed hair extensions to bring in that golden hour glow.
To create the hair look, Cole prepped all of the models’ hair, whether it was textured or straight, with Wella Professionals Miracle Hair Rescue ($75.00), a multi-use leave-in hair repair treatment packed with Alpha-Hydroxy Acid (AHA) and Omega-9’s.
After applying the treatment, he waited 90 seconds before combing or styling, so that the hair would stay protected from damage before styling. He then saturated the hair with Sebastian Professional’s Mousse Forte ($20.00), to add shine and bounce to the hair, to achieve that weightless anti-gravity hair. If styled with loose waves, the hair was parted in the middle.
Cole also mentioned that for most of the models they used Wella’s EIMIEBody Crafter Flexible Volumizing Spray ($20.99), which he described as amazing. ”EIMIE’s Body Crafter is super soft. We spray it through the roots, comb it through into the rest of the hair to get that lived-in, weight-less hair kind of feel,” he explained.
Image credit: Camille Nzengung
“As part of Prabal’s vision, we wanted this hair to look effortless while still pop,” said Cole, when asked about his direction for the hair. “Inspired by Golden Hour, the part of the day when the sun is rising or setting, we used Wella Professionals Colors to add dimension to the model’s hair in a way that felt very natural!”
To bring this vision to life, Anthony consulted with Wella Ambassador Briana Cisneros on the colors. Briana selected shades that would complement the model’s natural hair color and bring in that golden hour glow.
He said that they wanted each model’s hair to feel natural and made sure that their strands not only reacted to the weather, but also coincided with their outfits. Because the show was staged under the central archway on Centre St. in downtown Manhattan, the wind blowing while the models walked the runway went according to the plan, allowing for the hair toreact and move with the wind, not against it. Nothing heavy, all effortless and elegant.
Beauty
The makeup for the show, led by lead makeup artist Sil Bruinsma, was all about healthy, shiny skin, and that level of shine (you could almost see your reflection in some of the models’ skin!) could only be achieved with the help of Peach & Lily. The Korean skincare brand, which was founded by Alicia Yoon in 2016, is the originator behind the viral “glass skin” trend.
Prabal Gurung’s SS25 runway show was the brand’s NYFW debut and their collaboration with the label on a “glass skin, no makeup” look totally redefined the runway beauty standard with a fresh approach to skincare and makeup. “We wanted the look to focus on glass kin, exuding freshness and pureness,” explained Bruinsma. To achieve this fresh and effortless look on the models, no concealer, foundation, or any other makeup was used.
Bruinsma then applied Peach & Lily’s new Collagen Cushion Peptide Lip Balm – Sheer Peach($22.00) onto the lips and cheeks for a touch of color, then he sprayed the Glass Skin Veil Mist ($31.00) generously onto the face and fan dried, he sprayed many times really as the skin needed. He finished by adding Ultra Plush Rich Cream ($45.00) onto the models’ chest and arms and finished with a spray of Glass Skin Veil Mist across the collarbone for extra glass skin glow.
In this newly created role, De Gouveia is set to lead the strategy, the teams, and the plans to deliver the company’s growth ambition for the U.S. market, focusing on the professional beauty business and an omnichannel strategy in premium retail and digital. Wella’s U.S. portfolio of brands, which includes Wella Professionals, OPI, Sebastian Professional, Nioxin, as well as the Clairol professional and retail brands will all be under her leadership.
“Nathalie has created lasting and loyal customer and business partnerships, and she has a great passion for building successful teams,” said Rodocanachi. “She will be an outstanding leader for Wella Company’’s most important market.”
De Gouveia brings extensive leadership experience to her new role as Wella’s U.S. General Manager. Prior to her recent appointment, she served as Wella’s General Manager in Brazil, which is a robust and growing market that mirrors the great energy and diversity of the U.S. After joining Wella in 2019, she worked with her Brazilian team to build a multi-faceted business model that drove both Pro Color and Prestige Care, targeting both pros and consumers while prioritizing prestige retail and ecommerce channel expansion. Over the past year, she led the Brazilian organization’s separation from Coty to join the fully independent Wella Company. A key ingredient to her leadership success has been her ability to galvanize people around her to share in the excitement of the journey.
In addition, De Gouveia has previously held beauty and management roles at L’Oréal and at the Body Shop in Spain and Portugal, as well as in Brazil. She also holds a Master’s degree from the Sorbonne and speaks Italian, Portuguese, and Spanish, as well as English and her native French. She currently resides in Southern California with her husband Nelio, son Alexis, and daughter Ana-Julia.
Big news from Sebastian Professional, the visionary professional haircare brand has tapped Oscar-nominated hair artist Frederic Aspiras as its new Global Creative & Culture Director.
With a stellar career spanning over two decades, Frederic Aspiras has established himself as a trailblazing force in the world of hair design and beauty. A longtime collaborator of Lady Gaga, and the architect of many of her most iconic hairstyles, Aspiras brings a wealth of experience and expertise to his new role at Sebastian Professional which, as a brand, has been synonymous with creativity, artistry and innovation.
“Becoming part of Sebastian Professional is a lifelong aspiration fulfilled for me. As Global Creative & Culture Director, I’m dedicated to fostering an inclusive space that celebrates individuality and creativity, fueling the aspirations of emerging talent. Our mission is to honor Sebastian Professional’s legacy while reimagining its future as a trailblazing brand. Together, with our vibrant community, we’ll blend tradition with innovation, sparking a global movement of self-expression through hair and culture,” says Aspiras. “Let’s embark on a journey to explore the diverse aspects of our hair, celebrating its uniqueness and learning how it can be a canvas for expressing individuality and fostering self-love. Together, let’s craft a future where everyone’s hair story is celebrated.”
Following Sebastian Professional’s 50th Anniversary celebration last year, Aspiras’ appointment marks an exciting new chapter for the brand. Sebastian Professional’s Senior Vice President, Sylvie Biragnet, shared her enthusiasm about the appointment, stating, “We are delighted to welcome Frederic to the Sebastian Professional family. His unparalleled talent, creativity, and commitment to fostering cultural understanding perfectly align with our brand’s ethos, and we are confident that his artistic vision will further elevate Sebastian Professional’s position as a global leader in the beauty industry.”
Make room in your kits and clear out your styling stations, salon pros! Ulta Beauty’s Gorgeous Hair Event is just around the corner and we have a feeling that you’re going to want to snag all of their amazing deals. For the unfamiliar, this three-week-long sale offers a whopping 50 percent off of the beauty retailer’s most best-selling hair products. We’re talking about several of your favorite brands such as Bumble and bumble, NatureLab. Tokyo, SexyHair, Wet Brush, Andrew Fitzsimons Hair, and so many more up for grabs during this incredible event.
Starting May 14th until June 3, there will be brand new deals available every single day. As each promo only lasts for 24 hours, you’ll definitely want to plan out your hair buys and shop quickly so you don’t miss out on any of the deals.
To help you out, we’ve rounded up some of the best hair deals that you definitely can’t miss from the Gorgeous Hair Event. Happy shopping!
If you’ve been wanting to try out NatureLab. Tokyo’s shampoo, conditioners, and refills, here’s your chance! The brand’s Perfect Repair, Perfect Smooth, and Perfect Volume lines go on sale for less than $15 on May 19.
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