Earlier this month, the Professional Beauty Association (PBA) distributed essential tools and supplies totaling more than $100k to help beauty professionals rebuild their livelihoods and resume their work after the devastating California wildfires. These Beauty Relief Kits contain essential items for licensed professionals to get back to serving their clients.
SOS Beauty hosted the distribution event to help nearly 100 licensed beauty professionals at its Beverly Hills offices February 3rd. Those impacted had the opportunity to select items such as hair dryers, flat irons, curling irons, clippers, brushes, color supplies and other professional tools to help get them back to work.
“When I got home, I just started crying. What PBA and its partners are doing for the community is a blessing,” said Jennifer Jackson, a hairstylist who received a kit. “Losing my kit in the fires was so hard because it took me years to build and it was expensive. Now, I can go back to work.”
“These kits are a crucial part of our ongoing efforts to assist those affected by this crisis. We are deeply grateful for the unwavering support from our members, partners, and sponsors, whose contributions have made this relief effort possible,” said Leslie Perry, Executive Director of PBA. (Editor’s note: Perry was on site for the February 3rd event and actively distributed the Beauty Relief Kits herself!) She added, “The beauty industry has always been resilient, and its strength truly shines when we come together to help one another in times of need.”
“You absolutely can’t imagine the pure joy you brought today to so many. I’ve been through many times in my life where many people were so kind and generous under many different circumstances, but I have never been treated the way you guys treated us,” said Marice Egan, a Palisades hairstylist. “Honestly we will never forget it. Thank you again for your hard work and kindness.”
Pros who were unable to pick up a Beauty Relief Kit on Feb. 3rd will have another opportunity during Premiere Anaheim on Feb. 23rd and 24th. For more information on obtaining a kit at Premiere Anaheim, please submit a request here.
PBA extends a special thanks to SOS Beauty Group, Michael Shaun Corby and its valued partners and members, including: Alter Ego Italy, amika, Bellami, DePasquale Salon Systems, EVO, Framar, Fromm, ghd, Hattori Hanzo, Helen of Troy, JPMS, Oligo, Robanda, Salon Service Group, Sam Villa, Wahl and many others who have contributed to the Disaster Relief Fund and the Beauty Relief Kits.
For more information about PBA, visit probeauty.org or follow on Instagram.
