‎This Is Just A Reminder That To Build A Brand You Have To Build A Community With Ben Barkworth


In a world where everyone dreams of being their own boss and crafting their own success story, not all brands are created equal.

In the second episode of “Tease Talks with Ben,” host Ben Barkworth sits down with special guest Mark Woolley to delve into their shared journey of crafting leading brands tailored for salon professionals, by salon professionals. With years spent perfecting their craft behind the chair, Ben and Mark grasp the needs and challenges of the salon community. This deep understanding has propelled them to innovate products that not only address industry pain points but also fill crucial gaps.

Ben’s brainchild, FASTFOILS, stands as a testament to innovation, revolutionizing the industry with its endothermic foils, delivering unparalleled efficiency in lift and color application. Meanwhile, Mark’s Electric product line utilizes sustainable and ethically sourced ingredients that enhance hair without weighing it down.

Throughout their conversation, Ben and Mark unravel the intricacies of launching successful brands, stressing the importance of offering simple yet effective products that salons can readily adopt. However, they underscore that true entrepreneurship transcends mere product sales; it demands the cultivation of education and, above all, the fostering of a vibrant community.

As Mark observes, “That is what makes the world go round. It is what makes our industry go round. It’s creating excitement. It involves creativity. Building this community of hairdressers.” 

The episode closes out with Ben and Mark offering closing advice to those hoping to start their own brands. “Never ever give up. Look if it was easy everyone would be doing it… when there are ups and downs, if you really believe in what you’re doing you’ll come through it all and you’ll get to where you want to go,” reflects Mark.

Listen to the full episode here or wherever you stream and head over to our Instagrams @Readthetease and @volumeupbythetease.

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Em-J Krigsman

Em-J is currently an Intern at The Tease. Em-J loves working out, exploring new places and spending time with her friends. Her current favorite beauty brands are Supergoop and Rare Beauty.

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