After some teasing, Aveda’s new Tousle Texture Dry Texture Spray is here — delivering touchable texture without dryness or stickiness.
Created in partnership with Aveda Artists, Tousle Texture’s vegan formula features zeolite minerals that provide airy texture and volume, while cassava extract helps boost volume and keep styles in place. Tousle Texture immerses senses in Aveda’s iconic aroma of 25 pure flowers and plant essences including lavender, ylang ylang and petitgrain.
Antoinette Beenders, Aveda Senior Vice President of Global Artistry, says, “Tousle Texture is a hairstylist’s dream.” She adds, “It instantly adds air texture and leaves no powdery residue. It lets me play with hair freely, and the added thermal protection means I can style with confidence every time.”
Tousle Texture not only provides weightless volume but adds heat protection and can help revive styles between washes. Tousle Texture is also suitable for fine and medium hair types, and ideal for hair textures 1A-3C.
Aveda Artist Pro Tips for Tousle Texture
- Create extra lift by sectioning the hair and spraying Tousle Texture at the root. Gently rub it in, and flip to the next section – repeating until all sections are done.
- Add some grit to a traditional blowout by spraying Tousle Texture to the ends of the hair and loosely fluffing with your fingers. This gives a more lived-in, beachy appearance.
- Revive a hairstyle with Tousle Texture by lightly applying to any area that needs a boost of volume or lift. The formula is not only buildable but leaves hair feeling soft.
Aveda’s Tousle Texture Dry Texture Spray ($37.00) is available now in Aveda stores, partner salons, specialty retailers, Amazon Premium Beauty, and aveda.com.
