Vagaro, the leading business software for the salon, spa, and wellness industries, is excited to announce the return of iconic.25. After high demand, The premier industry business experience is back in-person this year, with an all-new, music festival-inspired immersion.
Taking place in Napa, California on October 5–6, 2025, iconic.25 will fuse high-energy inspiration, business education, and unforgettable entertainment in a vibrant outdoor setting.
This year’s event will go beyond traditional learning and networking. We’re talking: on-site tattoos, live performances, hair shows and beauty runways, product and technique tutorials, and more — a true celebration of creativity and community for beauty, wellness, and fitness professionals. Headliners are business coach and industry leader Britt Seva, Auric B. (formerly Tox Josh), one of the most influential voices in aesthetics, barbering powerhouse John Mosley, barrier-breaking educator Lici Lady Barber, the iconic Toni&Guy brand, game-changing innovators from Google, with more to be announced!
The iconic.25 Two-Day Experience Includes:
- A keynote from Vagaro CEO Fred Helou, unveiling the company’s latest innovations and a sneak peek into his vision for the future.
- Dynamic educational sessions and panels with top industry experts and thought leaders.
- Inspirational talks designed to spark growth, creativity, and confidence in every attendee.
- A full-on music festival-themed party, complete with live entertainment, performances, and DJs.
- On-site tattoos, curated food trucks, lounge areas, and activations to keep the energy high.
- Complimentary morning wellness sessions to center and energize attendees
“iconic.25 is about more than just learning, it’s about celebrating the people behind the chair, on the mat, and in the treatment room,” said Vagaro CEO Fred Helou. He added, “we’re bringing this experience back in person to inspire, uplift, and re-energize the industry in a way only Vagaro can.”
Sunday’s expert-led programming will cover a wide range of topics, including the below.
- Marketing strategies that grow your brand and clientele
- Payroll and automation tools to streamline operations
- Scaling into a multi-location business
- Financial wellness and goal-setting
- Building a powerful digital presence
Whether you’re a stylist, esthetician, trainer, or other industry provider and entrepreneur, iconic.25 is your backstage pass to the future of beauty, wellness, and business.
Tickets for iconic.25 tickets are available now. Use code Tease for an exclusive 50% discount!
