“Beauty sleep” just found a whole new meaning. Innersense Organic Beauty‘s new Overnight Repair Serum is now available exclusively at Ulta, ahead of its nationwide launch on August 25th — and it’s basically doing your hair’s repair work for you while you catch some Z’s.
About the Serum
Designed to repair damaged hair while you sleep, the clinically proven, no-rinse formula rebuilds weakened bonds, reduces breakage, smooths the cuticle, and deeply hydrates overnight. It’s powered by naturally derived bond-building technology, with hydrolyzed moringa protein to strengthen strands, tamanu oil to nourish, and lavandin extract to support a calming nighttime ritual.
After just one use, clinical testing found:
- 2.3x stronger hair
- 96% of split ends sealed
- 3x less breakage
To get the inside details on the Overnight Repair Serum, we chatted with Hana Sheikh, Senior Director of Product Development at Innersense. Keep reading for the full conversation.
The Tease: What made an overnight, no-rinse format the right solve for repair, versus a traditional treatment or leave-in?
Hana Sheikh: Hair accumulates damage throughout the day from heat styling, lightening and color services, UV exposure and other external factors, so nighttime felt like a natural opportunity to support repair while the body is already in rest mode. Overnight Repair Serum is weightless, non-greasy, won’t transfer onto your pillow and doesn’t need to be rinsed out in the morning. Lavandin Extract brings a functional sensorial element to the formula, helping turn nightly repair into a moment to unwind and reset. It’s a repair that works naturally within your routine.
Walk us through what’s actually happening to the hair overnight — how does the bond-building technology work while you sleep?
Sheikh: The formula takes a dual-action approach to repair, working within the cortex and at the cuticle. Hydrolyzed Moringa Protein, our naturally derived bond-building technology, penetrates the cortex to help rebuild broken bonds and restore the hair’s internal structure, improving strength and resilience. At the cuticle, Tamanu Oil helps smooth and seal split ends and lock in moisture. So rather than simply coating damaged hair, the formula is helping strengthen it from within while improving the condition of the outer surface leaving hair stronger, smoother and shinier by morning.
How soon should someone expect to see results, and how often should it be used for maintenance versus intensive repair?
Sheikh: You can see meaningful results after just one use. In a third-party controlled hair swatch study, hair was 2.3x stronger, 96% of split ends were sealed and breakage was reduced by 3x. We recommend using it nightly for ongoing repair and protection, and layering on more where the hair needs additional support.
Any application tips specific to curly or textured hair to make sure it distributes evenly without weighing curls down?
Sheikh: The formula was designed to work across all hair patterns, strengthening and smoothing without weighing hair down or disrupting the natural curl pattern. Awaken a small amount between your palms and apply from mid-lengths to ends on damp or dry hair, adding more as needed. For curls and coils, we recommend gently pressing the product into the hair before bed and wearing the hair in your preferred protective nighttime style or bonnet. The goal is to support repair while keeping the curl pattern intact.
A serum that works while you sleep is basically the dream — literally. This is one step worth adding to your nightly routine. Shop the Innersense Organic Beauty Overnight Repair Serum ($42.00) now at ulta.com ahead of its full nationwide launch on August 25th.
