Congratulations are in order for Briana Cisneros. Wella Professionals recently announced that the industry pro has been appointed as their newest Global Ambassador.
Prior to this appointment, Cisneros had been a Wella Professionals North American Brand Ambassador for almost eight years. As someone who perfectly exemplifies Wella’s commitment to science, creativity, and community, she couldn’t be more suitable for the new role.
With 17 years of experience in the hair industry, Cisneros has always had a love for creating beautiful transformations and innovative new techniques with her iconic bixies, pixies, and shorter cuts. Her passion for learning and education has also led her to become a pillar in the hair community amongst her peers and clients. Cisneros’ appointment as a Wella Professionals Global Ambassador is truly a testament to her dedication to the craft, her influence within the industry, and her ability to inspire the next generation of stylists worldwide.
“Becoming a Wella Professionals Global Ambassadors is truly an honor,” says Cisneros. “Wella Professionals has long provided me with the tools I need to work at my highest level and I am thrilled to bring that education to a global stage. From incorporating Metal Purifier in the color lines to offering fast hair repair, I can achieve my client’s dream hair with Wella Professionals in my kit.”
Cisneros’ ambassador appointment also coincides with Wella Professionals’ 75th “diamond” anniversary in the United States. For those unaware, the “diamond” anniversary celebrates the brand’s legacy of pioneering science-backed product innovation, inspiring creativity amongst professionals and consumers, and fostering a community of incredibly talented ambassadors and artists.
“For our Diamond Anniversary, Wella Professionals will celebrate 75 years of love for our Wella Portfolio of brands and services in the United States, showcasing all that we’ve accomplished and to all that we have yet to achieve. While we celebrate our past historic achievements, we also look forward to the years to come and continue to push the limits of inspiring creativity and cutting-edge innovation,” said Lori Pantel, CMO of North America for Wella Company. “Briana has been an integral member of the North American Wella Professionals Family for years and we’re thrilled to elevate her for this global position.
Wella’s celebration of its 75th anniversary in the U.S. marks not just a reflection of its pioneering legacy, but also a bold step toward the future—one fueled by innovation, artistry, and an unwavering commitment to the professional community. With Cisneros now representing the brand on a global stage, Wella hopes to continue elevating the industry, empowering pros with the tools, education, and inspiration needed to push the boundaries of creativity.
For all things Wella, be sure to follow @wellahairusa on Instagram.
