Cécred just dropped the Protection Collection, a lineup of five products to detox, refresh, and deeply nourish scalp and hair in any stage of protective styles or extensions. This dedicated range supports healthy hair from install to take down, with advanced, first-to-market formulas featuring a new hair and scalp health technology, PhytoFerment.
This breakthrough line brings science and extensive R&D to the care of protective styles and extensions — a void in the market despite its enduring popularity. Until now, consumers have relied on “cocktailing” and home-mixed hair remedies, without validated, high-performance solutions. In fact, many protective styles aren’t truly protective — they can cause long-term damage, breakage, shedding and poor scalp health if not cared for and taken down properly. They require specialized care: deep cleansing, scalp barrier support, powerful detangling and deep moisturization. The Protection Collection restores the “protect” in protective styles, helping you “shed less, retain more,” and support healthy hair over time. The high-performance formulas are designed for every stage of a style, helping to ease tension from the installation, keeping hair and scalp fresh and clean during maintenance, and delivering faster take downs.
Phytoferment, Cécred’s latest tech development, powers the Protection Collection. Inspired by the healing, cleansing and protective properties of herbalism, this balanced ferment is a concentrated blend of bioactive Co2 extracts that are hydrated and fermented with purple willow bark. It helps soothe, nourish and clear impurities from the hair and scalp, helping to support overall scalp health.
What Beyoncé Has to Say
“I’ve worn my hair in many different ways throughout my career, including protective styles like wigs, weaves, extensions and braids. I couldn’t find anything that would make the take down process easier or less damaging,” says founder and Chairwoman Beyoncé Knowles-Carter. She adds, “because the truth is, the takedown matters just as much as the style itself. We focused on developing a line that could reduce the friction, pulling and breakage that always happens. Actually, the Detangling Spray was the first product we formulated, and to this day, I will never take my braids down without it. I saturate my hair with this, and the braids slide right out. My hair has never been healthier.”
What Ms. Tina Has to Say
“As someone who’s spent decades behind the chair, I’ve seen protective styles not really ‘protect’ because of the way they’re cared for and taken down. This can be damaging not only to our hair, but to our confidence,” says Tina Knowles, Cécred’s Vice Chairwoman. She continues, “we’ve worked with so many stylists and braiders throughout development, and knew we had something remarkable on our hands when the take down process was happening significantly faster, with less shedding and breakage.”
What’s in the Protection Collection
- Scalp Refreshing Spray ($38.00): This innovative, no-rinse spray cleanses and refreshes the scalp and hair with a custom targeted nozzle for hard-to-reach places. It breaks down hard buildup and dead skin, neutralizes odor without disturbing your extensions or protective style, and delivers cooling relief from style-related itchiness or tension.
- Detoxifying Shampoo ($39.00): Taking down a protective style or in need of a deep hair detox? Our super-strength blue-violet shampoo eliminates extreme oil, dirt, and product buildup while soothing and nourishing the scalp–while the non-stripping, color-safe formula enhances color vibrancy, tones color, and prevents brassiness.
- Detangling Spray ($28.00): A high-slip spray that adds softness and slip, easily sliding through knots and tangles to detangle 2x faster,** easing tension during the take down process, helping to prevent breakage.
- Oil Ritual ($48.00): A nourishing oil treatment, featuring a potent blend of 21 oils, that can be used at room temp or heated up to deliver deep moisturization while enhancing shine and softness. Oil Ritual can be used as a hot oil treatment to nourish natural hair while in a protective style. It can also be used to restore softness right before or after a take down.
- Hair & Scalp Balm ($36.00): A versatile balm-to-oil salve that protects and soothes the scalp moisture barrier, whether you’re prepping or maintaining a protective style. From helping with braiding to blending leave-outs to taming flyaways, this balm-to-oil salve does it all. Best for textured hair types.
Cécred maintains its iconic, monolithic design aesthetic with its latest collection, featuring products housed in beautiful, sculpted vessels in a new colorway – Lapis – inspired by Lapis Lazuli, which was historically used to depict hair in ancient art and represents royalty, honor, and wisdom. The collection also features a new signature fragrance, Nocturne Spice: a blend of pink pepper, vanilla, cardamom spice, tonka bean, and oud.
The Protection Collection is available now on cecred.com, and will be more widely released on ulta.com beginning September 7th before being stocked at all Ulta Beauty doors on September 21st.
