Why Eye Creams Are The Biggest Scam In The Beauty Industry



We’ve all seen the throwback videos on TikTok: “If you remember this song–_it’s time for an eye cream!” Sure, being called out by an app shouldn’t change your beauty routine, but soon enough you’re squinting into your phone screen reflection, examining the fine lines that appeared seemingly overnight. Then, almost without thinking, you’re scrolling through eye creams online,  skimming reviews and comparing prices. But don’t add to cart just yet, because the accelerating obsession with eye creams (and anti-aging in general) is a scam, and here’s why. 

How many steps (and products) are in your skincare routine? In the age of constant trend-cycling  and viral products, it’s not surprising that skincare has become the fastest growing segment of the beauty industry. In fact, sales of skincare products grew by 13% last year in the United States alone, while makeup grew by only 1% in the same period*. In research conducted by Fortune Business Insights, it was found that creams accounted for 34% of the market share*. 

From the glass skin aesthetic to slugging, there’s always something new being introduced to us as consumers, and there’s always an allegedly ground-breaking product that you “need” to achieve a certain look. One of the trends that remains on top? You guessed it, eye creams. 

Video Creds: @meetalleyoop

It turns out that we’re not the only ones with doubts about eye creams. If you search “eye cream efficacy,” you’ll see similar queries from other consumers like “do eye creams make a difference,” and “are eye creams useless?” As the economy shifts and we all seek to stay informed, consumers are becoming more discerning about where they invest their money, and what they put on their faces. 

One dermatologist candidly pointed out that science has yet to discover a single ingredient that can actually reverse the aging process*.  Let that sink in for a moment. When products use ingredients such as caffeine or collagen, it has less to do with anti-aging benefits, and more to do with marketing to increase sales. But if the latest eye cream craze isn’t the solution, then what is? Research has shown that what makes an eye cream effective is the product’s ability to increase the water content of the skin, which basically means acting as a moisturizer. 

Photo Creds: @meetalleyoop

So what does that mean for you? The truth is, you probably don’t need eye cream if you have a quality moisturizer. Products like Alleyoop’s new 3-in-1 moisturizer Dream Team, which can be used as a moisturizer, eye cream and night mask, is a much better investment than stand alone  eye creams that tend to be packaged in tiny jars and can cost anywhere from $13 for a 0.5 oz. jar at the local pharmacy to $100 per 0.5 oz. jar online or at a boutique store*. 

The delicate skin under your eyes does require some TLC, but you don’t have to break the bank or take up more counter-space to do it. Start slowly and monitor how your skin tolerates the product, then enjoy your beautiful, moisturized, skin.

Shop Alleyoop products now at meetalleyoop.com. To learn more about Alleyoop, be sure to follow @meetalleyoop on Instagram and TikTok.

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Sam Bell


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