As Latinx and Hispanic Heritage Month is in full swing, let’s take a moment to shout out some amazing Latinx hair artists who are making waves in the hair world. These stylists aren’t just dishing out trendy hair looks; they’re making sure their community gets the recognition it deserves in an industry that hasn’t always been so inclusive.
To celebrate the continued influence of the Latinx community in the hairstyling scene, we’ve rounded up 10 incredibly talented Latinx hair pros who have less than 10k followers on Instagram (but are growing rapidly) that you should definitely keep on your radar. Not just for the duration of this month, but forever!
1. Belen Gomez, @belengomezhair
Belen is a Dallas native with Mexican roots who currently resides in LA where she is a stylist at Daniel Moon’s Hair Los Angeles. She is your go-to girl for edgy cuts, beautiful vivids, editorial styling, and so much more. Her work is a testament to her creativity, individuality, and skill. Belen is always sharing her fierce looks on her Insta – If you are in a creative rut, follow her to be instantly inspired.
2. Amy Ariana, @amyariabr
New York City-based hair artist Amy Ariana is a proud Mexicana stylist that specializes in Latina hair. She’s making noise in the NYC hair scene by slaying all things specialty color and cuts, while offering appointments in both English and Spanish. Posting everything from funny reels, to motivational content, to killer hair pics – you won’t regret giving her a follow. And, if you happen to be in Midtown, Manhattan, you can catch Amy at Ana Given Salon, a Mexicana owned and operated salon, founded by Amy’s mother and run by her family.
3. Karen Tellez @karenkolors
Karen Tellez, is a hair transformation guru! This LA-based stylist absolutely slays color corrections and her before-and-afters will make your jaw drop every time. Her looks are filled with the dimension and depth that clients so badly want. She truly turns her client’s hair dreams into reality with her #hairstylistmagic!
4. Beto Sanchez, @betoloveshair
Balayage and blonding specialist Beto Sanchez is making a name for himself as a proud latino and bilingual stylist. He even has a second Insta page dedicated to posting educational content all en español. He found his passion for hair when he was growing up in Mexico City which eventually led him to attending cosmetology school in Chicago and creating a successful career for himself in the beauty industry. He is currently an Elite Stylist on the Ulta Beauty Design Team. Beto is big on sharing educational content on all things hair (styling, cutting, and coloring) – be sure to give him a follow!
5. Alyssa Garcia, @lyssluvshair
Alyssa Garcia is aka The Hair God is most definitely one to watch! She specializes in curly hair and healthy blonding for all hair types. She takes pride in being able to bring diversity into her chair. On top of providing exceptional services to make everyone feel confident and gorgeous, she shares her extensive knowledge on curly hair and blonding by posting educational videos to her Instagram. We love to see it!
6. Veronica Guzman, @veronicaguzmanhair
Looking for gorgeous lived-in blondes, dimensional brunettes, and hair extension transformations? Veronica Guzman is your girl for all the inspo! The best part? She is big on sharing her custom color and blonding formulas in all of her posts. Seriously… do yourself a favor and go look at her feed (try not to drool while you’re at it!).
7. Anthony Negron @kinganthonyyyy
Anthony Negron, aka @kinganthonyyyy has been killing it in the hair game for quite a while now. His cuts, colors, styles, and hair designs are absolute show-stoppers. Scroll through his feed, and you’ll find a ton of gorgeous hair inspo and fun transformations. Anthony is on Ulta Beauty Elite Design Team and has a member of the winning #NAHA Team of the Year in both 2022 and 2023. Give him a follow to be inspired by his artistry and passion!
8. Joanna Antunez, @joannaidaly
Talk about a #girlboss. Joanna Antunez is a talented (and thriving) independent hair stylist who’s all about helping other stylists level up and grow independently. Dreamy extensions, and breathtaking color transformations are not all you’ll find on her feed – she’s big on sharing business building content too! Beyond that, Joanna is a passionate advocate for mental health awareness within both her beauty community and her Latinx community. So if you’re looking for a hairstylist who really does it all… Follow Joanna for salon education, hairstyling tips, motivation, and beautiful hair.
9. Ricki, @crybaby.cuts
Ricki or @crybaby.cuts on social media is a queer, Indigenous, and Chicanx hair stylist based in Denver colorado. They are committed to creating and maintaining a safe space for everyone who visits their chair. When it comes to hair, Ricki does a little bit of everything but they specialize in curly hair cuts, shags and mullets and primarily work with they’re razor. If you’re looking for some top-tier intuitive razor cut inspo and content, you have to give Ricki a follow!
10. Raul Sebastian, @raulsebastianhair
When it comes to hair, Raul Sebastian really does it all… just look at his feed. If you scroll through his insta, you’ll find a ton of lived-in color and extension content but he’s also a creative color king with beautiful vivid work! He is not shy of showing a bit of his personality and personal life on the gram which is super relatable and we love it because hair stylists are people too! Be sure to check him out and give him a follow!