KIKO MILANO, one of Italy’s top beauty brands, dropped a new global campaign starring an all-new global brand ambassador: the ultimate icon of self-expression and style, Madonna.
The cinematic launch of “The KIKO Show” invites the world to step into the brand’s new era with a single, provocative question: “Have you met KIKO?”
The stunning campaign was shot by legendary photographer Rafael Pavarotti with creative make up direction by KIKO Global Makeup Artistry Creative Director Marcelo Gutierrez and an exclusive world-premiere soundtrack remix of Madonna’s latest single “Bring Your Love” by Stuart Price, renowned electronic music producer. The campaign also features styling by Sadie Davies, including archival YSL by Tom Ford and pieces from Madonna’s own Confessions Tour archive, plus hair byEugene Souleiman.
“The KIKO SHOW” campaign imagery captures Madonna moving against mesmerizing LED walls, shifting through high-performance beauty personas, all delivered with a sharp, bold message of empowerment — and perfectly timed for the release of her hotly-anticipated “Confessions on a Dance Floor II,” coming later this summer.
“Madonna is the blueprint. She’s everything,” says Drew Elliott, KIKO MILANO’s Chief Brand Officer. “Working with Madonna let us push KIKO Milano to the next level. It’s designed to demand an audience, just like our muse and just like the products themselves. The KIKO show has just begun, and we have more up our sleeves. The secret is out.”
“The KIKO Show” launch will be followed by the debut of a partnership with Macy’s, beginning with the opening of three stores on June 6th in Herald Square, Manhasset and Tyson’s Corner Center and with KIKO MILANO products set to roll out across Macy’s stores in the coming months. To celebrate the partnership, KIKO MILANO hosted an intimate gathering of VIP tastemakers, at Macy’s in Herald Square earlier this week.
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