Huda Beauty just made the Easy Bake lineup a whole lot bolder — and enlisted Cardi B to prove it. The new Ultra Snatched Collection is a bold expansion of the brand’s iconic Easy Bake lineup that brightens, lifts, and blurs its way straight into snatched baddie territory. Consider your face card officially about to be renewed.
“Cardi is the definition of a Snatched Baddie — bold, unapologetic and she always brings the confidence,” Kattan shares. “This collab is all about owning your look, turning it up and feeling like the baddest version of yourself.”
The Products
Where pink brightens and lilac lifts, the new collection channels Huda Kattan and Cardi B’s shared love of high-impact nonapologetic beauty through a vibrant new color story. The launch introduces new shades across the Easy Bake Duos and Easy Bake Pressed — including Pink Ube, Cherry Lilac Pink Velvet Cookie and Ube Birthday Cake.
Easy Bake Duos
The Easy Bake Duos pair complementary pink and lilac powders that can be worn individually or mixed together to customize your bake. The result is an 18-hour-wear, flashback-free, airbrushed finish, with formulas designed to control shine and smooth the look of texture. The collection launches in Cherry Lilac for fair-light skin tones and Pink Ube for medium-tan skin tones. The duo sells for $43.00.
Easy Bake Pressed
The Easy Bake Pressed gets its most brightening shades yet with Pink Velvet Cookie and Ube Birthday Cake, superfine pressed powders designed to deliver an instantly lifted, ultra-bright effect alongside 12-hour shine control and an airbrushed matte finish. The pressed powder sells for $40.00.
Huda Beauty and Cardi B are proving that baking your face isn’t just a technique — it’s a whole attitude. The Ultra Snatched Collection lands September 8th on hudabeauty.com and sephora.com. Add to cart and get to snatching!!
