At Sergio Hudson, the mood was all about sleek sophistication. The designer celebrated 10 years on the runway with sharp, high-fashion silhouettes and lead hairstylist Diego created ultra-sleek slick backs with crisp side parts, tying in seamlessly with the designer’s vision.

To create these styles, Diego worked with a suite of As I Am products.


The Rosemary Wax Stick and Edge Control sculpted and secured the slicked-back styles, leaving them gleaming under the runway lights. These products combined with Batana Oil added light weight nourishment and a subtle glow without disrupting the clean finish.


As I Am sister brand, Keracare, products completed the styles with Detangling Conditioning Mist for smooth prep, followed by the Hair Wax Stick and Edge Tamer to refine parts and edges for a sharp look. The Silken Seal Liquid Sheen was the final touch, adding luminous, light-reflecting shine.

