Didi Conn, the actress behind everyone’s favorite beauty school dropout, is back — and this time, she’s got a much better reason to skip class.
Laura Geller Beauty just tapped Conn to front the launch campaign for its new Root Touch-Up for Hair & Brows Concealing Cream + Powder, and the execution is exactly as fun as it sounds. Nearly 50 years after “Grease” made Frenchie a beauty icon, Conn is reprising the role – this time in a playful “Beauty Service Announcement,” that trades beauty school for an at-home root touch-up tutorial.
Conn channels her character to encourage women to embrace an easy, at-home approach to root touch-ups and brow fill — a spin on the film’s unforgettable “Beauty School Dropout” scene that lands especially sweet for the women who grew up watching it.
“I was constantly using products like this myself and never felt like any of them were quite right — especially for mature women,” says Laura Geller, founder and veteran makeup artist. “I knew that if I needed an easier, more natural-looking solution for gray coverage, thinning hair, and sparse brows, our customer probably did too. This launch marks our first entry into haircare, and I’m so proud we created something that’s intuitive to use, looks natural, and helps you feel confident the moment you apply it.”
The Product
Marking Laura Geller’s first foray into haircare, the Root Touch-Up is a dual-sided stick that pairs a pigmented cream to anchor color with a matching powder to set and blend for a natural, undetectable finish. Transfer-resistant and available in five shades, it’s designed with women 40+ in mind — anyone who wants polished, between-appointment results without the hassle.
Thinking about giving Laura Geller’s Root Touch-up a try? Tag @readthetease on Instagram and TikTok so we can see how good you look, and shop by visiting Amazon.com.
