Dyson’s newest revolution in hair care is the Dyson Airstrait straightener, which achieves wet to dry straightening with air, and not hot plates and therefore without heat damage.
Unlike other conventional hair tools that can cause heat damage, the Dyson Airstrait is equipped with precise directional airflow so that it simultaneously dries and straightens from wet hair. With this tool you can not only simplify your routine, but also pull off a natural straight style with a smooth shiny finish in a matter of minutes.
The Airstrait is engineered for multiple hair types allowing stylers to achieve a natural straight style with body and movement, whilst maintaining the strength and healthy look and feel of your hair. The hair tress is contained by two arms, from which a precisely angled high-pressure blade of air is forced downwards and into the hair, both simultaneously drying and straight styling.
Similar to the rest of the Dyson haircare range, the Airstrait straightener features intelligent heat control. Glass bead thermistors measure the temperature of the airflow up to 30 times per second to prevent extreme heat damage and protect hair’s natural shine. This data is sent to the microprocessor which regulates the heating element, ensuring airflow doesn’t exceed the required temperature.
“Having a strong understanding of how to manipulate and realize the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style,” says James Dyson, Founder and Chief Engineer.
During the development of the Airstrait straightener, Dyson collected the most user-data that they’ve ever collected from user trials. From this, they learned that people could find the airflow uncomfortable as the airflow exited the machine. This led to the creation of their diffusers, to direct air away from the user and spread out heat so it was more comfortable to use. The vanes in the diffuser are tuned in the X-, Y- and Z-axis to ensure the thermal mass is directed away from the user during styling, while also providing excellent root drying capability.
Emma Sheldon, Vice President of Dyson Hair Care says, “In order to bring this product to life, we’ve leveraged our understanding of hair science, which we’ve developed for over a decade now. The curl pattern of your hair is dictated by chemical bonds in the structure of hair proteins. When hair is wet, its hydrogen bonds are naturally weakened. This makes them more pliable, and easier to reset into new shapes as the hair dries with a hairdryer and brush. But the great thing about being able to start from wet is that we can completely cut out that rough drying stage. Simultaneously drying and straightening reduces 2 steps into 1, achieved with one single machine, faster.”
The straightener is equipped with both ‘Wet’ and ‘Dry’ styling modes, and a ‘Cool’ mode to set the style. The ‘Wet’ and ‘Dry’ modes are pre-set with the specific heat and airflow combination for the best results. In ‘Wet’ mode, users can choose among three heat settings of 175°F, 230°F, and 285°F. In ‘Dry’ mode, users choose between 250°F or 285°F and even a top up “boost.” For airflow control, there are two speed settings, low flow and high flow, as well as a cold shot and root drying mode.
Coming in two colors, Prussian Blue/Rich Copper and Nickel/Copper, the Dyson Airstrait straightener can be purchased for $499.99 on their website. At the moment, the straightener is only available for purchase in the US and Canada, but stay tuned because it’s coming soon to Mexico and rolling out to the rest of the world in 2024!
For more information about the Dyson Airstrait straightener and the rest of their hair care range be sure to check out their website and Instagram!
