Amika is giving hairstylists everywhere a major reason to celebrate. The Brooklyn-based hair care brand recently announced that they will be bringing its products to CosmoProf, expanding their access to hairstylists in the U.S.
Since 2015, CosmoProf has been a major distributor of amika in Canada. Now, as of this week, the brand will be available in over 900 CosmoProf locations across the U.S. and online at CosmoProfBeauty.com. This is a monumental move for the brand, which was founded in 2007 with a mission to be a friend to hair, hairstylists, people, and the planet. A recent Mintel study found that the number one barrier to purchasing amika products was that they weren’t widely available. By partnering with CosmoProf, amika is not only expanding its North American reach, but also making the brand further accessible to hairstylists.
“amika is a salon-raised brand, and now more than ever, we are investing in our professional channel. This expansion allows us to further our brand promise of being a friend to hairstylists by becoming more accessible to our #1 customer—meeting them where and how they shop,” said Chelsea Riggs, Brand President of amika. “We value CosmoProf as a trusted partner known for being an ally to hairstylists. We are excited to grow with such a strong distributor that will allow us to double down on programs and products to advance the professional industry forward.”
CosmoProf Group Vice President of Merchandising Matt McAdam echoes this excitement, sharing: “We are thrilled to add a well-loved brand like amika to our assortment. We strive to provide the professional community with access to the best products so they can better serve their clients behind the chair.”
In addition to their expanded retail partnership with CosmoProf, amika will also be launching several initiatives focused on supporting professional hairstylist and salons—including an updated salon loyalty program with a direct rewards portal and a salon ambassador program. The brand also hopes to scale its educator network and has plans to unveil a new artistic team to expand and diversify its educational offerals. Plus, they’ve also set their sights on hosting their first education event in Fall 2023.
To keep up with amika, be sure to follow @amika on Instagram.
