Cécred has never been a brand that does things halfway. Since launching two years ago, the Beyoncé Knowles-Carter founded haircare brand has racked up 65 awards, built a devoted following around its Foundation and Protection Collections, and firmly established itself as a force in prestige haircare. Now, it’s making its most anticipated move yet: entering the styling category.
The newly launched Cécred Styling Collection is a six-product lineup — plus an Edge Brush tool — designed to deliver high-performance styles without compromising hair health. It sounds simple, but it’s a gap the industry has long ignored. As Beyoncé puts it: “I could never find products that let me have healthy hair, and hair that does the most.” The new Styling Collection was built to change that.
The Technology Behind It
Every product in the collection is powered by StemShield Complex — a next-generation defense technology made up of shape-memory polymers, plant stem cell lipids, and black honey fermentation. The result? Full protection from 450°F heat, humidity, pollution, and styling-related damage across every single product in the line. Whether you’re going in with a flat iron or air-drying a braid-out, your hair is covered.
Tina Knowles, Cécred’s Vice Chairwoman, was clear about the intention behind the formulas: “Without healthy hair the style doesn’t look good — split ends, breakage, dull, dry hair — all of that can ruin a good style.” The brand spent years developing a collection where every formula respects the integrity of the hair while remaining lightweight, layerable, and resilient enough for everyday use.
The lineup is designed for every stage of your styling routine, created for all hair types, and ranges from $18 to $38 USD. Read on for more on the full styling collection.
Thermal Shield Mist
A lightweight heat protectant spray shielding hair from 450°F heat, humidity, pollution, and frizz.
Shop: Thermal Shield Mist, $30.00
Heat Activated Silk Glaze
A first-of-its-kind silkening styler that activates with heat and tension for a glass-like finish with less passes of heat.
Shop: Heat Activated Silk Glaze, $34.00
Volumizing Mousse
A high-impact, lightweight mousse delivering 24-hour big-body volume and 95% more voluminous hair after blow-drying.
Shop: Volumizing Mousse, $32.00
Flexible Hold Hairspray
A fine mist spray with 48-hour frizz control, buildable hold, and zero stiffness or flaking.
Shop: Flexible Hold Hairspray, $38.00
Wrap & Set Foam
A concentrated setting foam for roller sets, heatless curls, braid-outs, and more — with 72-hour frizz control.
Shop: Wrap & Set Foam, $28.00
Strong Hold Gel
A firm yet flexible, non-flaking gel with 24-hour hold designed with hair health at the center.
Shop: Strong Hold Gel, $32.00
Edge Brush
A dual-sided brush with nylon bristles, a fine-tooth comb, and a pointed tip for edges, swoops, and flyaways.
Shop: Edge Brush, $18.00
Paired with the launch, Cécred has released a Styling Menu featuring six signature looks – the Cécred Signature Blowout, Silk Glaze, High Roller Set, Sleeked Out, Locked & Molded, and Soft Launch – to guide consumers through the collection’s versatility.
The Styling Collection is available for online purchase at cecred.com and in-store + online at ulta.com. Are you adding to cart?
