Already an international recording artist, songwriter, actress, entrepreneur, and activist, Becky G is now adding an exciting new role to her resume: brand ambassador.
Garnier Fructis has announced a new partnership with the singer, in which she’ll lend her star power to help ignite the launch of the brand’s new Sleek & Stay Hair Serum. In her new brand ambassador role, Becky G will front the brand’s “Put It to the Test” campaign, which will highlight Garnier’s Sleek & Stay as the ultimate defense against frizz and humidity. The campaign will welcome viewers to Club Sleek, where Becky G is seen navigating everything from run-ins with waiters and sweaty dance floors to stage fans—all while emerging with flawlessly styled hair.
“We’re thrilled to welcome Becky G to the Garnier Fructis family,” said Ali Fakih, SVP of Marketing at Garnier. “From her success in the music industry to her status as global beauty icon, she continues to captivate audiences with her fearless attitude and relatability. She’s a true icon for a new generation—bold, creative, and always evolving. Her confidence, energy, and dedication to authenticity make her the perfect ambassador for Fructis.”
Garnier’s “Put It to the Test” campaign is set to fully immerse views in Becky G’s creative world. Her cousin and longtime DJ, DJ Awsume can be spotted spinning in the campaign club scene. Plus, producer Massara created an exclusive track for the campaign, to help add in some of Becky G’s signature sound.
“This campaign is special to me because it’s all about confidence and self-expression—things I really live by. Everyone should have the tools to look and feel their best, no matter what life throws life their way, and that’s exactly what Garnier Fructis is doing. Sleek & Stay isn’t just about looking good; it’s about being in control—whether I’m on stage, in the studio, or on the dance floor. I got a sneak peek at Premio Lo Nuestro, running around backstage between the red carpet and my performance, and let’s just say—no frizz, no flyaways, just sleek perfection.”
Beyond the launch campaign, the partnership between Becky G and Garnier Fructis will also feature exclusive creative content, social campaigns, and live activations throughout the year.
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