After posting a cryptic message on her Instagram story Tuesday night asking followers to “guess what color,” musician Billie Eilish has revealed a new hair color. The “Therefore I Am” singer took to Instagram to reveal that she’s ditched her iconic neon green roots and is now bleach blonde. The singer’s caption, which seems to be a play on St. Patrick’s Day, simply reads, “pinch me.”
Eilish’s new look has of course taken social media by storm. According to Twitter user @eilishdata, the singer’s post is now the fastest photo to reach 1 million likes on Instagram.
.@BillieEilish’s lastest post on Instagram has surpassed 1 million likes in just 6 minutes.
— Billie Eilish Charts (@eilishdata) March 17, 2021
— It’s now THE FASTEST picture in history to achieve this on the platform. pic.twitter.com/0f9MjDSvF0
While her new look is causing a stir, the change didn’t come as a surprise. Eilish revealed back in December that she would be dyeing her hair after her documentary, Billie Eilish: The World’s A Little Blurry, came out to mark the beginning of a new era. And boy did she deliver!
Fans on social media are going crazy for Eilish’s new locks, with one Twitter user praising the Grammy winner for “creating” blonde hair:
BREAKING NEWS. BILLIE EILISH DEMOLISHES THE ENTIRE BLONDE COMMUNITY BY SIMPLY DYEING HER HAIR AND BECOMING THE CREATOR OF BLONDE HAIR pic.twitter.com/5TeQtVQk34
— HILLIE (REAL) (@yearnforagonyy) March 17, 2021
And another fan recognizing that the iconic look speaks for itself:
billie eilish as a blonde. that’s it. that’s the tweet. pic.twitter.com/X7Exmfrg2K
— shai☽ (@mendez1Dx) March 17, 2021
Needless to say, we’re obsessed with Eilish’s new hair, and we can’t wait to see what this next era has in store for the singer.
