Beyhive, mark your calendars: Beyoncé’s haircare line, Cécred, is hitting the road.
Just weeks after making its record-breaking retail debut at Ulta Beauty, the brand has officially announced it will be going on a nationwide mobile pop-up tour called Cécred Roadshow. As part of its tour, Cécred is set to offer community-driven experiences designed to educate, delight, and inspire hair lovers across the country at every U.S. stadium location of Beyoncé’s highly anticipated COWBOY CARTER Tour.
Cécred Roadshow marks the brand’s first multi-city pop-up tour, and is a continuation of its commitment to in-person experiences. In case you weren’t aware, Cécred’s first pop-up—the Restoring Hair & Edge Drops Newsstand— took place last fall in NYC and drew thousands of fans to SoHo.
At every night of the U.S. COWBOY CARTER Tour, the Cécred Roadshow is poised to celebrate and inspire all hair types and textures through interactive elements that bring the brand to life. Cécred’s custom trailers will combine interactive displays, product immersion, and a strike Cécred salon stage, wrapped in the brand’s signature chrome aesthetic.
So, what can attendees expect from Cécred’s Roadshow? Some of the highlights will include:
- Step Into the World of Cécred: The chrome-wrapped trailer offers a sensory walk-through experience that brings the brand’s vision to life. With dynamic visuals, interactive displays, and expert guidance, visitors will have the opportunity to experience Cécred like never before.
- Stage-Worthy Snapshot: Guests can commemorate the experience with the iconic Cécred Fan Cam. They’ll be able to create a signature Beyoncé hair fan moment or pose with Cécred’s larger-than-life bottles.
- Exclusive Cécred Gifts: Guests will have the opportunity to snag exclusive, limited-edition swag and samples, available only at the Cécred Roadshow.
The Cécred Roadshow Pop-Up Tour will head to seven cities over the coming months, kicking off first in Inglewood at the SoFi Stadium on April 28th, with stops at all U.S. COWBOY CARTER Tour stadium locations every night, including Chicago, NYC/New Jersey, Houston, Washington D.C., Atlanta, and Las Vegas. The mobile pop-up also plans on visiting select Ulta Beauty locations in Los Angeles (May), Chicago (May), Houston (June), and Atlanta (July) while in town for the tour. Guests will be able to immerse themselves in the trailer and redeem exclusive free gifts with Cécred purchases made in-store.
For a full list of Cécred Roadshow tour stops, be sure to visit cecred.com and to keep up with the brand, make sure to follow @cecred on Instagram.
