In her first ad campaign as Global Brand Ambassador for MAC Cosmetics, Chappell Roan wears two different looks, making clear that MAC can really do it all. It’s a confident, high-impact expression of artistry that bridges the oh-so-trending nostalgia with the now, reinforcing the brand’s enduring influence. Chappell stars in the campaign alongside MAC-obsessives and culture trendsetters Gabbriette and Quenlin Blackwell, who also appear in a spectrum of looks from minimal to maximal. The campaign will debut for the brand’s launch into Sephora U.S.
Of the campaign, MAC Global Creative Director Nicola Formichetti said, “With this campaign, we’re celebrating two iconic brands coming together. I wanted to highlight the true versatility of MAC. We’ve long been known for bold makeup, but that’s only part of the story. This campaign reveals the full spectrum of who we are, from soft, barely-there everyday beauty to unapologetic, bold glam, portrayed side by side. At the center is Chappell Roan, stripped back from her theatrical signature, revealing a softer, magnetic presence that makes the contrast even more powerful. That shift from minimal to maximal is the essence of MAC. It reflects the complete range of looks you can create and the freedom of expression that defines us. Now, we’re proud to bring that full spectrum of beauty into Sephora, a space where everyone can explore and express their own range.”
Roan’s makeup artist Andrew Dahling shared, “The look that we created for Sephora is a nod to the iconic 90s MAC mug! Timeless and impactful, this look highlights Chappell’s encapsulating eyes and showcases some of MAC’s most iconic lip shades. It’s an homage to an era of glamour that has lived on forever, and created a phenomena of cult classic shades that we still go back to decades later. It’s a bit unexpected for Chappell Roan, as we often use an array of color, but to celebrate MAC’s newest venture in the world market of beauty, we wanted to create a look that honored MAC’s legacy as a brand, by and for everyone.”
Get Chappell Roan’s Campaign Look:
- The Lip:
- Lip Pencil in Auburn (Top) + Stripdown (Bottom)
- M·A·Cximal Silky Matte Lipstick in Marrakesh (Top) + Taupe (Bottom)
- The Base:
- Glow Play Cushiony Blush in Grand
- The Eyes:
- Multisculpt Matte Liquid Colour in Brule and Stone (Sephora exclusive)
- M·A·CStack Mascara
Get Gabriette’s Campaign Look:
- The Lip:
- Lip Pencil in Greige
- M·A·Cximal Sleek Satin Lipstick in Fleshpot
- Lipglass Air in Accolade
- The Base:
- Studio Fix Fluid SPF 15 Foundation in C4
- Studio Fix Powder Plus Foundation in C4
- Studio Fix 36 Hr Smooth Angles Concealer in NW5
- The Eyes:
- Multisculpt Matte Liquid Colour in Omega (Sephora exclusive)
- Pro Longwear Paint Pot in Tailor Grey
- Dazzleshadow Eye Shadow Stick in Haku Haze
- M·A·CStack Elevated Mascara
Get Quenlin’s Campaign Look:
- The Lip:
- Lip Pencil in Chestnut
- M·A·Cximal Silky Matte Lipstick in Whirl
- Lipglass Clear
- The Base:
- Studio Fix Fluid SPF 15 Foundation in NC46
- Studio Fix Powder Plus Foundation in C4
- Studio Fix 36 HR Smooth Angles Concealer in NC42 and NC45
- The Eyes:
- Dazzleshadow Eye Shadow Stick in Black Ice
- M·A·CStack Elevated Mascara
For more on the campaign, be sure to follow MAC on Instagram and TikTok.
