Clear Up Hair Color with Pravana’s New VIVIDS Clear-Dilute

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Leading hair color brand, Pravana is always upping their game to provide the best products for creative hair colors. The latest addition to their popular VIVIDS color collection is the new VIVIDS Clear-Dilute, which will keep your clients’ color looking fresh.

VIVIDS Clear-Dilute will expand stylists’ color palettes and allow them to lighten colored hair without sacrificing vibrancy. It’s clear and gel-like in texture.

To use, start with VIVIDS Clear-Dilute and add drops of your VIVIDS shades to create your own custom formula. Apply on dry, clean hair and process for 20-30 minutes. Rinse with cold water, and voila! Your client now has the bright hair they’ve been begging for.

From left to right: 20g VIVIDS Clear-Dilute + 1g VIVIDS Magenta, VIVIDS Magenta with no additive, 20g VIVIDS Clear-Pastel + 1g VIVIDS Magenta

VIVIDS Clear-Dilute is not the same as Pravana’s existing VIVIDS Clear additive, which will now be known as VIVIDS Clear-Pastel. VIVIDS Clear-Pastel helps to create more muted tones, while the new Clear-Dilute lightens color but keeps the tone intact.

 See both products in action below.

Photo and color by Pravana Collective’s Kayla Boyer

Get the color saving product in store at SalonCentric or CosmoProf now.