Cosmoprof North America’s 20th Edition is Almost Here—Here’s What You Can Expect


Mark your calendars, beauty pros: Cosmoprof North America is gearing up to host its 20th edition next month.

The B2B beauty trade show, which is the largest of its kind in the Americas, will be taking place on July 11-13 at the Las Vegas Convention Center (LVCC) in Las Vegas, NV. And, if you plan on attending this year’s event, just know that you’ll be in for a jam-packed schedule full of education, inspiration, and endless collaboration opportunities. 

Image Courtesy: Cosmoprof North America

For the unfamiliar, Cosmoprof North America is the premier platform for discovering new beauty brands, supply chain innovations, and product launches setting industry trends. Year after year, the event continues to connect brands with top retailers, distributors, suppliers, and media professionals—and we’re certain that this year will be no different. 

In an effort to ease navigation between different product sectors, Cosmprof will be returning to a one-hall format (the West Hall in LVCC). This year’s show will feature finished products for retail in the following categories: haircare, skincare & makeup, and nails in addition to Country Pavilions and special areas, including Discover Beauty, Discover Beauty Spotlights, Discover Black-Owned Beauty, Discover Green, and The Beauty Vanities.

Additionally Cosmopack, the only event that features solutions for the entire beauty supply chain, will include raw materials and ingredients, private label and contract manufacturing, primary and secondary packaging, machinery, and other solutions.

“We are proud of our exclusive programs, such as Country Pavilions, which are supported by foreign governments (such as Italy and South Korea), who recognize the importance of creating exposure for their brands in the U.S.” said Enrico Zannini, general manager of BolognaFiere Cosmoprof.

Ed McNeill, senior vice president of USA Beauty LLC, adds, “This year’s edition boasts an unprecedented number of sponsored buyers, retailers, and distributors, both domestic and international, such as Bloomingdale’s, Walmart, Nordstrom, Costco, Neiman Marcus, Macy’s, The Detox Market, Belk, Thirteen Lune, and Sally Beauty.”

Event Highlights

So, what else can attendees expect from Cosmoprof’s 20th edition? Below are just a few of the offerings available at this year’s event.

Education and Trends: CosmoTalks will feature a series of seminars and panels on various topics in the beauty industry. Highlights include a state of the business presentation by Circana’s Larissa Jensen and the “Disrupted Beauty Retail Part 1” panel featuring beauty retailers and disruptors SpaceNK, Thirteen Lune, and CVS Health and moderated by WSL Strategic Retail’s Wendy Liebmann. Entrepreneur Academy focuses on workshops that center on product creation, marketing strategies, and winning approaches for budding beauty entrepreneurs, while Cosmopack Education offers complimentary sessions exclusively on the beauty supply chain.

Press, Influencers, Social Media, and Marketing: Free for attendees and exhibitors alike is the CosmoTalks panel, “The Evolution of Influencer Marketing on Social.” This discussion, moderated by Cosmetic Executive Women’s Andrea Nagel, features prominent influences such as Jasmine Nguyen, Ian Michael Crumm, and Monica Ravichandran. They will share valuable insights on successful marketing strategies across multiple platforms, helping brands build awareness and achieve next-level success. 

The Cosmoprof North America 20th Anniversary Soiree: The Soiree, which will be hosted on the first day of the event, will celebrate two decades of bringing the beauty industry together and will feature a presentation of the Cosmoprof North America & Cosmopack North America Awards winners. For the first time, this year’s winners, along with all global Awards winners, will be presented and displayed at Cosmoprof Bologna in March 2024. 

CosmoTrends: Happening in strategic partnership with Beautystreams, CosmoTrends will highlight the latest trends and cutting-edge innovations in the beauty market and will be supported through a CosmoTalks session and an onsite installation.

Returning Partnership with City of Hope: Cosmoprof North America announces the return of its partnership with City of Hope, one of the country’s top ten comprehensive cancer centers, ranked by U.S. News and World Reports. City of Hope will co-locate its renowned Beauty Industry Spirit of Life Celebration with the Cosmoprof North America, kicking off the biggest week in beauty at Resort’s World on July 10. The event will honor long-time Cosmoprof North America partner, Dr. Farouk Shami, Chairman and Founder of Farouk Systems, inc. 

To secure your spot at Cosmoprof North America this year, be sure to head over to to purchase your tickets now. Cosmoprof will be offering three ticket options: a one-day show pass, a three-day show pass, or an entrepreneur academy package, which includes a three-day show pass and all sessions in Entrepreneur Academy. PBA members currently receive the added benefit of a 25% discount. 

And for more information about the now, make sure to follow @cosmoprofna on Instagram. 

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch:

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