Academy Award nominee, producer, New York Times bestselling author and hair icon, Demi Moore, is the new Global Brand Ambassador for luxury professional haircare brand Kérastase. Renowned for her captivating on- and off-screen presence, and fearless spirit, Moore epitomizes liberated femininity at its most inspiring – a forever an icon and the symbol of timeless beauty.
With a legendary and unmatched career spanning decades, Moore has continually redefined what it means to be a leading woman in Hollywood. With a resume chock full of unforgettable performances in classics from “Ghost” and “Indecent Proposal” to “G.I. Jane” and “Charlie’s Angels: Full Throttle” and “The Substance,” each time showing unwavering dedication to her craft and establishing her as a true trailblazer. Her work has undeniably shaped pop-culture, leading to unprecedented box-office success and recently both a Golden Globe and SAG win and an Academy Award nomination in the same year.
Currently celebrated for her original and signature long, jet-black hair, Moore has been known to push the boundaries of hair styling with a series of iconic looks. Whether it’s a shaved-hair, or a modern pixie-cut, she has played with her hair as a transformative tool to convey emotion, confidence and a unique perspective on femininity. More than a style, her hair is seen as a symbol of strength, individuality and enduring elegance – reflecting the very essence of the Kérastase woman: bold, confident, and unapologetically herself.
On this new partnership, Moore says, “I am truly honored to join the Kérastase family as their Global Brand Ambassador. My life has been shaped by love, growth, and new experiences — and my hair has been with me through it all. I believe there’s a unique energy in hair; it carries our experiences, our confidence, and our individuality. For me, there’s a real freedom in letting your hair simply be itself and allowing it to tell your story. That, to me, is what beauty is all about — being authentic and embracing who you are. I can’t wait to share my new Kérastase chapter with you all.”
With global appeal for every generation, and an unparalleled legacy, Moore brings her unique vision and charisma to Kérastase, inviting women everywhere to embrace their power to dare, to dream, and to shine. The new campaign continues the longstanding relationship between Kérastase and famed photographers Inez & Vinoodh, with Moore shot by the duo in New York City. The timeless, sophisticated, and effortlessly elegant visuals will continue with a new global campaign for the revitalized Kérastase range, Chronologiste.
“I have always admired Demi’s remarkable presence, both on and off screen. She embodies a rare combination of elegance, strength, and authenticity that has inspired multiple generations,” says Amber Zak Yopp, Global Brand President, Kérastase. She adds, “Demi is fearless — not only in her iconic roles but in the way she embraces her individuality and shares her journey with honesty and grace. Her legendary hair is more than just beautiful; it is one of her symbols of confidence and freedom. She champions the power of being true to oneself, advocating for self-expression and encouraging others to embrace their own stories. Demi truly reflects the spirit of the Kérastase woman — bold, empowered, and unafraid to let her story shine.”
