Last week, Kenra Professional officially launched on Sephora.com as part of its broader strategy to expand its selective distribution network and strengthen its presence in prestige retail. The Sephora partnership marks a pivotal step in the brand’s evolution, aligning Kenra Professional with one of the most influential global beauty platforms and unlocking access to a highly engaged, beauty-savvy consumer base.
For Kenra Professional, Sephora represents the ideal retail partner at this pivotal stage of its growth “We couldn’t be more thrilled about this partnership with Sephora — a milestone that’s been on our vision board for years,” said Alex Lester, Vice President of Marketing at Kenra Professional. “Sephora has built an inspiring, inclusive community, and we’re proud to contribute to that mission. Expanding into Sephora gives us the opportunity to share our promise of great hair with an even broader audience, empowering more people to feel confident every day.”
The launch introduces 55 SKUs across Kenra® and Kenra Platinum® – including the brand’s best-selling SKUs like Volume Spray 25, Blow-Dry Spray and Texturizing Taffy – rounded out by a selection of core shampoos, conditioners, and leave-in treatments, providing a complete professional regimen for Sephora’s growing haircare audience.
“Today’s consumers are more informed than ever and increasingly seek professional-grade solutions to elevate their at-home routines,” said Dana Ranniger, Vice President of Sales at Kenra Professional. “Kenra Professional has long been trusted by stylists for its quality and results, and we’re confident Sephora customers will quickly discover why these products have been a salon staple for decades.”
Kenra Professional will leverage Sephora’s omnichannel ecosystem, digital innovation, and Beauty Insider loyalty program to drive awareness and conversion, while tapping into personalized recommendations and educational touchpoints to deepen consumer engagement.
“Sephora is thrilled to partner with Kenra Professional and introduce their line of high-performance haircare and styling products to our clients,” said Jennifer Lucchese, SVP Haircare Merchandising at Sephora. “We’re always looking for brands that meet our client’s unique beauty needs, and Kenra delivers on this with their longstanding commitment to offering professional-grade, accessible products for all hair types and desired results. We look forward to welcoming this highly anticipated brand as we continue to grow our haircare offerings with best-in-class innovations, further establishing Sephora as a go-to destination for professional styling brands.”
