Keratin Complex, the brand that continues to revolutionize the smoothing category, is embarking in a dynamic new partnership with Tabatha Coffey, renowned salon business expert, OG bravolebrity, and transformational leadership coach, to support the launch of the Express Color & Smoothing System.
“Together, we’re not just launching a service — we’re reimagining how stylists can grow their business, elevate their client experience, and reclaim their time behind the chair,” shares Zoe Hyams, SVP of Marketing and PR at Keratin Complex. “Tabatha is a force in our industry — she doesn’t just inspire, she empowers. As a brand, it’s our responsibility to lead with purpose and provide real solutions that help our beauty community thrive.”
The brand and Coffey are on a mission to help stylists rethink how they approach color services, time, and income, bringing modern strategies to the reality of the salon.
“The way we do business has evolved, and we need to evolve with it,” says Coffey. “Time is our most valuable resource, and clients want more than just great results; they want efficiency, care, and a premium experience. Keratin Complex understood this shift and created a service that honors both the client’s time and the stylist’s. It’s not just smart, it’s necessary if we want to stay ahead and thrive.”
A New Era of Express Services
The Express Color & Smoothing System combines two professional services — KeraLuminous10 10-Minute Express Permanent Color and the KCEXPRESS® 15-Minute Color-Locking, Anti-Frizz Treatment into one efficient appointment with results that last up to six weeks. Stylists can deliver vibrant, 100% gray coverage with long-lasting frizz control and shine, all in less time than a traditional color service. Talk about a game changer!
“When I saw this service in action, real stylists, real results, it clicked immediately,” says Coffey. “Gray coverage is a foundational service in the salon; it’s what I call your ‘pay-the-mortgage’ client. This new system delivers consistent, vibrant color and adds a smoothing, color-locking treatment. Two high-performance services in the time it usually takes for one? That’s smart business for stylists and added value for clients.”
Wanting to know more about both the collaboration with Keratin Complex and what the Express Color & Smoothing System really means for pros, The Tease reached out to Coffey. Read on for more.
Our Quick Conversation With Tabatha Coffey
The Tease: Tell us about your new partnership with Keratin Complex. Why was now the right time?
Tabatha Coffey: I’ve always been passionate about giving stylists tools that make their work easier and more profitable. Keratin Complex has consistently been at the forefront of innovation, and what excites me about this moment is how aligned their Express Color & Smoothing System is with what both stylists and clients are looking for, efficiency, healthier results, and elevated experiences.
This collaboration allows me to help salons integrate the system in a way that not only elevates their service menus and client outcomes, but also directly impacts their profitability. It’s about making the stylist’s job easier the client’s results more beautiful, and the salon’s business stronger. Keratin Complex has delivered on all three, innovation, beautiful results, and profitability for beauty professionals.
Stylists are promised a lot, so what can you say to those that are understandably suspicious about or even reluctant to try the Express Color & Smoothing System?
Coffey: I completely understand, stylists see a lot of new products and promises. The difference with Keratin Complex is that they’ve done the work to back up their claims, while also tapping into what clients are truly asking for. The Express Color & Smoothing System integrates seamlessly into what stylists are already doing grey coverage color combined with a keratin treatment that locks it in, all in less time than traditional color, with beautiful, consistent outcomes.
This isn’t about replacing your artistry, it’s about enhancing it. The system removes barriers like time, so you actually gain more creative freedom, not less. The best way to overcome skepticism is to experience it firsthand. Try it, see the transformation, and let the results speak for themselves.
The Express Color & Smoothing System is available now at SalonCentric. To learn more about the Express Color & Smoothing System, visit keratincomplex.com or follow @keratincomplex and @tabathacoffey.
