Since bursting onto the scene in 2019 as the makeup department head for HBO’s culture-shifting ‘Euphoria,’ LA-based Donni (Doniella) Davy has had an outsized impact on beauty — helping to launch several now-mainstay members of young Hollywood and inspiring millions of fans across the globe to recreate her most iconic, high impact looks.
Davy’s embrace of wild color and maximalist sparkle is often imitated but never duplicated. This singularity is front in center with her own brand, Half Magic Beauty, which features the high-performance products you’d expect, but with thoughtfully designed packaging. Seriously, recycled and recyclable materials, a customizable “forever” palette and compostable compacts, plus a mailback recycling program. Whether it’s a personal or professional project, she is always five steps ahead.
Read on for Davy’s pro-approved products for set, including her Half Magic must-haves!
Half Magic Beauty Dew Lock Setting Spray
“I could never find a setting spray that did everything I wanted it to do, so I made my own! It’s non-comedogenic, alcohol-free, fragrance-free, locks moisture into the skin with glycerin, and makes makeup look more like skin, and last longer. Makeup pros LOVE this setting spray.”
Dieux Skin Air Angel and Instant Angel moisturizers
“They make smaller sizes now, perfect for the kit. Air Angel is oil free and Instant Angel is heavier. These two options are all I really need in my kit for moisturizers!”
A huge range of foundation colors depotted into tiny bottles
“Shout out to Makeup by Mario for making a pro set of tinies! These don’t leave my kit.”
MAC Studio Fix Conceal and Correct Palette
“These are NECESSARY. If you’re a pro MUA or aspiring MUA, these mini palettes contain a full range of mass tones, undertones and even adjuster/corrector shades so that you’re ready to work on every and any skin tone.”
Half Magic Flik Eraser
“This is a felt tip makeup corrector pen filled with oil-free Micellar water that I created to erase smudges or mistakes from eyeliner, mascara, or lipliner. This is my secret weapon for making winged liner sharper.”
My collection of spiky Manga lashes (from the TikTok shop or Amazon)
“Even if I’m not going for an exaggerated spiky look, I love cutting the strips up into little clusters to build volume and definition on lashes.”
Half Magic Beauty Sculptitude Dual-ended Lipliners
“These are super longwear, and each one has two shades so that you can outline and contour/shade/sculpt the lips. The dual-ended element is super useful for a pro kit. We have a wide range of shades from neutrals to hot pink to a true black.”
Shiseido Eyelash curler
“I’ve found that this particular curler really gets the job done best for short lashes that don’t want to curl.”
Half Magic Beauty Grippie Brow Clear Brow Gel
“My ride or die brow gel that I launched because I was sick of strong-hold brow gels becoming hard or crusty on the brows. This formula truly feels weightless, and your brows don’t actually look like they have product in them, but they behave like they do.”
Glossier Brow Flick Microfine Detailing Pen
“I love using these to draw individual hairs to build airy-looking natural brows. I sometimes use them for freckles too.”
