If you’ve been looking for the perfect solution to address your clients’ damaged hair concerns, look no further than Paul Mitchell’s latest launch.
Earlier this spring, the professional beauty brand released the Bond Rx System, a new line of bond-building products that uses patented silicone-protein bond-building technology to rebuild hair from the inside out. The system works by targeting weak and damaged bonds when activated by heat, crosslinking them to restore strength and resilience to the hair fiber.
The Bond Rx System couldn’t be more perfect for stylists intending to revive their clients’ hair during color services. Ideal for a wide range of hair types with chemically treated and damaged hair, the system features a 2-Step Professional Treatment along with a shampoo, conditioner, and reparative treatment that’s infused with Bond Rx Technology for clients to maintain the bond at home.
The 2-Step Treatment grants stylists the ability to turn any lightening or color service into a bond-strengthening treatment without added processing time or the modification of formulas. The beauty of using this bonding treatment while blonding is that it can retain 85% or disulfide bonds while lightening, according to clinical tests. For those who don’t know, disulfide bonds make up the internal structure of hair and are responsible for the shape, elasticity, and overall health of every strand. These bonds are weakened by chemical services, heat styling, and environmental damage, which can result in brittle, broken, and damaged hair. However, by using the 2–Step Treatment, you can form a protective barrier from root to tip and restore lipids within the hair to strengthen and replenish strands. Sounds amazing, right? If you’re a stylist you’ll definitely want to consider using this treatment as an add-on service to increase revenue or simply as a standalone treatment to revive hair
As for the rest of the collection, the Bond RX Shampoo creates a rich, creamy lather that gently cleanses while the Bond RX Conditioner’s lightweight formula leaves hair softer and more manageable. The Bond RX Treatment is a deep conditioning mask that strengthens and smooths the hair’s protective layer.
If you’re interested in trying out the Bond Rx System, all of the products are now available on Paul Mitchell’s website. And, for more product news from Paul Mitchell, be sure to follow @paulmitchell on Instagram.