L’Oréal USA Asks Clients to #SupportYourStylist Through New Initiative

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As salon doors begin to cautiously re-open state by state, it’s been a trying time for hairstylists who have been out of work for weeks due to COVID-19. Among the brands aiming to provide immediate aid to the salon industry is L’Oréal USA. The beauty company brought together all of its brands, including Matrix, Biolage, RedkenL’Oréal Professionnel , Pureology, Mizani, KérastaseShu Uemura Art of Hair, Pulp Riot and Baxter of California to announce the #SupportYourStylist initiative.

On National Stylist Appreciation Day, L’Oréal USA is asking all customers and clients to join together to help struggling stylists by donating to the Professional Beauty Association’s COVID-19 Relief Fund. The relief fund gives short-term aid for needs such as food and bills. L’Oréal USA and its employees have kicked off fundraising efforts and have set a goal to raise $2.5M.

With this partnership with the PBA, L’Oréal USA hopes to reach as many stylists as possible in need. Along with donating, L’Oréal recommends that clients pre-book salon appointments, give generous gratuity and purchase products through referral links.

Finally, one of the most important parts of the #SupportYourStylist campaign is showing gratitude on social media. By sharing the below image, clients and customers can give the praise and admiration that stylists deserve during this time.

For more information about the #SupportYourStylist initiative, visit www.lorealusa.com. And check out @L’OrealUSA and all of its brands on Instagram now.