My Salon Suite, a salon suite franchise focused on providing beauty, health and wellness professionals a personal space to build their business, has undergone a comprehensive brand refresh. Reinforcing industry leadership, the initiative includes a new logo, reimagined storefront designs and enhanced digital touch points aimed at supporting members, attracting new franchise partners and driving customer engagement.
“The refreshed My Salon Suite identity is more than a visual update — it’s a strategic evolution that puts our Members and Franchise Partners first,” says Susan Boresow, president of My Salon Suite. She adds, “with creativity at our core and a bold, modernized look, we’re inspiring confidence among beauty, health and wellness professionals while empowering them with the business support, professional resources and customizable experiences they need to grow. It’s a transformation designed to elevate our community and fuel continued franchise success.”
With its refined visual identity targeting creative professionals, My Salon Suite is poised to expand into new sectors, welcoming a broader range of appointment-based service providers, including chiropractors, wellness practitioners and tattoo artists among other beauty, health and wellness experts. This growth diversifies the franchise’s appeal to current and prospective owners and creates cross-referral opportunities, offering Members more business potential while providing customers with a convenient, one-stop shop approach for a variety of services.
As part of the brand refresh, My Salon Suite is also expanding its “Client Connect” feature across both the website and My Salon Suite app, making it easier for customers to book directly with members. This streamlined scheduling process boosts member visibility and drives more appointments.
“I just recently was introduced to the rebrand, and I’m excited,” says Micheline Barber, Member of My Salon Suite in Tampa, Florida. She expands, “when you hear the word ‘re-’, it means doing something again—and that’s exactly what My Salon Suite is doing: bringing it back, better than ever, and giving you exactly what you need. If you’re not already part of the My Salon Suite family, I suggest you join the business where creative people can create inspiring spaces.”
My Salon Suite supports a growing community of over 10,000 members across more than 360 locations in the U.S. and Canada, offering beauty, health and wellness professionals a turnkey opportunity to run their own businesses in a secure, private suite with professional resources. Members also benefit from a customizable environment that supports their creativity and success, a strong community and a range of digital tools and professional resources backed by parent company Propelled Brands.
Importantly, My Salon Suite is committed to giving back, raising over $123,000 for St. Jude Children’s Research Hospital in 2024 through its Suite Relief Fund. Since its launch in 2018, the Suite Relief Fund has contributed over $775,000 to support the St. Jude Children’s Research Hospital’s mission.
Professionals interested in becoming their own boss and opening an independent salon can visit mysalonsuite.com/reserve-a-suite for more information about suites for rent.
