If you are someone who regularly frequents Target’s hair aisles, chances are you’ve heard of Odele. The clean haircare brand is one that hair lovers can’t get enough of, thanks to its salon-grade formulas, super-chic packaging, and highly accessible price point. So, when we heard that Odele was adding a new addition to its already robust product line up, we couldn’t have been more excited.
This week, the Odele Moisture Mask ($12.99) officially made its debut—and spoiler alert: it’s next-level good. This new, ultra-hydrating in-shower treatment works to nourish lackluster, parched, and damaged locks back to full health. Best of all? It’s suitable for all hair types, is gender neutral, and is totally meant to be shared—just like the brand’s other offerings.
This silicone-free mask is packed with powerful plant proteins like its super-star ingredient Keravis, which is known to help increase hair strength from within, as well as amaranth and rice tein which work together to promote overall hair health and fortify your strands against damage. Additionally, its formula also features quinoa, argain, and jojoba for extra nourishment and added shine to your locks.
To get the most out of this moisturizing mask, Odele recommends using it once a week in-shower to start or as often as needed to help your strands get softer and stronger. To apply, simply smooth the mask onto freshly cleansed hair, beginning at the ends of your hair and working up towards the roots. For even distribution, you’ll want to make sure to comb the product through your strands. After letting it sit for five minutes, rinse out and prepare to be amazed by your noticeably smoother and healthier-looking hair.
If you’re ready to treat your locks to some much-needed TLC, be sure to snap up Odele’s Moisture Mask at Target or on odelebeauty.com.
For more exciting product launches, make sure to follow @odelebeauty on Instagram.