Exciting things are happening over at PRAVANA! The professional hair color brand has just named Aurelia Andre as their new Vice President of Global Marketing and Corporate Education.
In her new role, Andre will oversee PRAVANA’s marketing and corporate education departments, including integrated marketing, social media, product development, public relations, creative, and more. For PRAVANA, her arrival to the team marks the exciting next phase in the brand’s innovative marketing and education approach to reach, uplift, and empower stylists.
Andre comes to PRAVANA from within the Henkel organization and brings over 16 years of marketing experience across five countries to her new role —with 14 of those in the CPG category within Henkel. Throughout her career, she’s worked with both mature and emerging markets on local, regional, and global levels. In fact, prior to joining PRAVANA, Andre was the Henkel Regional Head of Strategic Marketing for the Middle East and Africa, leading for the MEA region brands such as Schwarzkopf Retail and Pert.
With her new position, Andre will be reporting directly to PRAVANA General Manager Michelle Chandler. Speaking on the recent appointment, Chandler shared, “The PRAVANA Team and I are thrilled to welcome Aurelia Andre to the brand as the Vice President of Global Marketing and Corporate Education. Her extensive experience in the consumer goods and beauty care categories, combined with her global perspective and passion for marketing, aligns directionally with the brand’s future. Her positive outlook on life and approach to leadership complements PRAVANA’s disruptive and colorful energy. We couldn’t be more excited to see what happens next with her on board.”
For more announcements from PRAVANA, be sure to follow @pravana on Instagram.