Premiere Show Group Launches in San Antonio


On the heels of this year’s hit Premiere Orlando show, with 42,000 visits from beauty professionals and students and more than 500 exhibiting brands, the Premiere Show Group has announced that registration is now open for the launch of Premiere San Antonio. Taking place from October 1-2, 2023, at the Henry B. González Convention Center, a show pass to Premiere San Antonio promises two-days packed full of more than 200 educational classes, demos of the latest and top products, insights into current trends and techniques, exclusive offers to purchase the latest products, and free admission to the Premiere San Antonio After Party. Participation in workshops and competitions can also be purchased for an additional fee. 

“We’re thrilled to grow Premiere Shows to reach new audiences in the southwest. Premiere San Antonio is the place to help innovators get in front of beauty professionals across the U.S. while simultaneously experiencing the latest trends, techniques, and new products the beauty industry has to offer,” says Ed McNeill, Senior Vice President, USA Beauty LLC. “Premiere San Antonio provides a first-class opportunity to connect with 175+ industry leading brands from around the globe, explore a curated marketplace and experience hands-on educational sessions,” added McNeill.

What to Expect

Premiere San Antonio attendees will watch live demos, shop, and forge invaluable connections with favorite brands across hair, nails, barber, skincare, makeup and more. Select exhibiting brands include: Advance Esthetic, Amika, Andis, Apres, Avlon, BaBylissPro, Barberology, Chi by Farouk, Circadia By Pugliese, CND, Crown Brush, Dermaware Bio Targeted Skincare, Evolution Nails, Gelish, Halocouture, Hattori Hanzo Shears, Johnny B, Kenra Professional, Kokoist, L’Oréal Texture of Change, Matrix, Martinni Beauty Inc., Nail Factory Co, Nano Shape Of Beauty, Olaplex, Profiles Backstage, Redken, Rude Cosmetics, SalonCentric/State RDA, Sexy Hair, and more!

For a full list of exhibiting brands click here.


Attendees can expand their knowledge and skill set with two full days of classroom education, complete with over 200 complimentary sessions and 15+ hands-on workshops from the leading experts in the salon professional industry. Professionals can also fulfill license requirements at Premiere San Antonio with the Continuing Education Package for just $28. Texas licensed professionals can have the opportunity to earn 4 CE hours provided by the Center of Attraction Hair Gallery and licensees in other qualifying states can earn up to 6 CE credit hours.

Learn more at

Top educators and artists include Lihn Phan, Sofie Pok, Presley Poe, Nicck Townsend, Matty Conrad, Danny Amorim, Matt Conn with SUNLIGHTS PRO, Danger Jones Artistic Asylum, Los_Cut_It & Papiblendzz with L3VEL3, Sam Villa, Danielle Keasling, J Ladner, Leysa Carrillo, Daniel Mason Jones, John Mosley, Tim Bo Mack, Wayne Tuggle, Jalia Pettis, Adrienne Dara, Tippi Shorter Rank, Lauren Wireman, Lavette Cephus, Barbero Bengie, Michelle O’Connor, Jacob Khan, and more.

For the schedule of education and list of educators view the show preview here.

The Stages

The Premiere San Antonio Main Stage will host educators from the salon professional industry’s biggest brands. Attendees can watch creativity come to life as they learn the latest techniques on color, style, and texture from some of the biggest names, including BaBylissPRO, Matrix, Social Art House, SalonCentric #ItTakesAProTeam, Danger Jones, REDKEN, and L’Oréal Professionnel.

At the Barber Stage, professionals and students will take home the latest barber trends in classic cuts, modern twists, designs, fades and grooming all in one place! They will learn from barber experts Carlos Los_Cut_It Estrella, John Mosley, Matty Conrad, Lucas Kemper, Allison Cuts, Papiblendzz & Chuy Filos.

Premiere San Antonio competitions offer the chance for attendees to show off their skills and gain industry exposure across hair, barber, makeup and nail categories. Nail competitors also have the opportunity to take home the coveted Nailympia Premiere Cup. To learn more, visit:

Register Early and SAVE!

Register by September 30th and save $20 off the day of show price. There are two price tiers remaining for professionals and students and the earlier you register, the more you save. 

  1. Advance Rate (Professionals, $75 and Students, $55) available September 6th-30th
  2. Show Rate (Professionals, $95 and Students, $75), October 1st & 2nd

Purchase your Premiere San Antonio show pass here

Where to Stay and More

Premiere San Antonio attendees and exhibitors can save with exclusive hotel rates as well as flight, rental car discounts and city-wide savings with the “Show Us Your Badge” program through Visit San Antonio. For more information visit: and be sure to book your hotel stay via Premiere San Antonio’s official hotel partner, onPeak, providing the most competitive nightly rates at favorable hotels throughout the city.

To learn more about Premiere San Antonio visit,

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