Pureology Expands Strength Cure Line With Launch of Strength Cure Dream Healer Serum

03/11/2025

With spring just around the corner, there’s no better time to get your hair in shape—and by that, we mean looking stronger and healthier than ever before. As luck would have it, Pureology just released its first product in nearly two years, the Strength Cure Dream Healer Serum, and it couldn’t be more perfect for breathing fresh life into damaged strands.

The newest addition to the brand’s beloved Strength Cure line, this lightweight leave-in treatment restores hair like never before, providing up to 99% virgin-like hair strength while also preventing breakage, sealing split ends, and offering softness to strands. Its 100% vegan formula is free of parabens as well as mineral oils and contains citric acid, lactic acid, and amino acids to help deliver multi-level repair and ultimate hair resilience. Better yet, this serum is backed by Pureology’s exclusive Antifade Complex which allows it to maintain the vibrancy of color-treated hair, but also provide essential conditioning benefits.

“Strength Cure Dream Healer Serum is an amazing product for all hair types,” said celebrity hairstylist and Pureology Global Artistic Ambassador Gregory Russell. “I love how it heals hair from the inside out and adds so much shine. It can be used to prep hair or as a finishing product.”

Not only is the serum suitable for all hair types, but it also can be used on both wet and dry hair. Plus, you have the option of using it as a pre-styling primer or as a finishing product to smooth and strengthen strands. But, regardless of how you use this treatment, you can totally count on it to restore and repair damaged, color-treated hair, leaving behind stronger and silkier strands.

Priced at $48, the new Dream Healer Serum is currently available exclusively at Sephora. As of May, it will available at ULTA, Amazon, and Pureology.com

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch: cnzengung@thetease.com.

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