Rachel Jud Joins Lilly Lashes as President and General Manager

05/09/2022

Exciting news! Beauty industry veteran Rachel Jud has officially joined cult brand Lilly Lashes as its President and General Manager.

Lilly Lashes’ President and General, Rachel Jud


Jud will bring her extensive beauty industry experience to the Lilly Lashes team across its marketing, sales, operations and merchandising efforts. Most recently, she served as the VP of Beauty at JCPenney, leading both the Sephora inside JCPenney & Salon businesses. Prior to joining JCPenney in 2017, Jud worked with Sally Beauty Holdings for over eight years, lastly serving as Sr. Director of Marketing for CosmoProf, their professional distribution channel.  

On the new role, Jud had the following to say:

I’m energized by the growth the lash category has experienced as of late and look forward to the opportunity to capitalize on that momentum. Returning to a brand role from my time in distribution and retail is especially exciting, particularly a brand with deep digital roots like Lilly Lashes. 

I’m honored for the opportunity to support the Lilly team and to contribute to the exciting projects we have in the pipeline.

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