Congratulations are in order for Sam Villa! The master stylist, who currently serves as Co-Founder/Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken, has joined Unite as One, a collective of professional associations supporting the beauty and wellness community.
As an avid believer in #ArtistsSupportingArtists and #BrandsSupportingBrands, Villa deems the evolution of the beauty industry dependent upon unity. Considering that Unite as One is the first group to initiate a strategic plan among major beauty and wellness associations, his partnership with the collective couldn’t be more perfect!
“This industry is very special to me. Sure, there are some guidelines and protocol in place, but it’s not enough. I joined Unite as One to help create positive change and promote beauty as a top career choice,” says Villa. “It’s been very rewarding, and I want to give back by helping to highlight its benefits to attract others to this amazing community.”
Unite as One has four main areas of concentrations—each field by a think tank committee. The Next Generation Talent committee refines systems and communication to promote how viable the industry is, while the Perception committee modernizes certain aspects and regulates some (i.e. licensing, DOE regulations, access to support and loans, and consumer safety, etc.). The Communication committee creates a unified voice on COVID recovery information, tactics, tools, resources, as well as advanced research and data collection. The Cultural Intelligence committee creates a formal commitment to supporting diversity, equality, and inclusion. For his part, Villa will be serving on the Cultural Intelligence Committee.
“Unite as One is a collective supporting the beauty and wellness community, spearheaded by Beauty Changes Lives,” explains Lauren Conway, Executive Director for Beauty Changes Lives. “We’re very excited to create a positive movement that will benefit the industry.”
Currently, the following associations are included in Unite as One: American Association of Cosmetology Schools (AACS), American Association for Esthetics (AAE), Associated Bodywork and Massage Professionals (ABMP), Associated Hair Professionals (AHP), Associated Nail Professionals (ANP), Associated Skin Care Professionals (ASCP), Beauty Changes Lives (BCL),CIDESCO USA, Cosmetologists Chicago (CCA), Intercoiffure America Canada (ICA), International UNail Technicians Association (INTA), International SalonSpa Business Network (ISBN), International Spa Association (ISPA), Pro Nails Association (PNA), Professional Beauty Association (PBA), and Professional Beauty Federation of California (PBFC).
For all the latest news from Sam Villa, be sure to follow @samvillahair on Instagram.