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If you think Be+Well Florida is just for estheticians, think again. This year’s Be+Well track is packed with sessions built for beauty business owners across every speciality – hair, brows, lashes, nails, and beyond – taking over the Broward County Convention Center in Ft. Lauderdale, August 30th-31st, 2026.
What to Expect
Start with the fundamentals: Jane Pham’s Keep More, Owe Less: The Five Easy Financial Fixes That Took Me From 6 to 7 Figures is the kind of class that pays for the trip. Pricing, taxes, and profit margins aren’t esthetics problems or hair problems – they’re beauty industry problems, and Jane’s fixes apply no matter what service you’re providing.
Ready to fill your book? Two sessions dig straight into client acquisition: Kirsten Goetzelman’s Social Media That Converts: A Workshop for Service-Based Beauty Businesses and Savanna Boda’s Beauty in the Feed: Turning Everyday Content into Client Growth. Neither is treatment specific – they’re built for any service-based beauty business trying to turn content into booked chairs.
Or, if you’re looking to add high-margin services without retraining your whole business, Kimberly Morfin’s Brow Lamination That Lasts and Beyond the Basic Lift: Modern Lash Lifting is the class for you. Morfin will showcase how this practical yet in-demand add-on can pair naturally with an existing client base – no full esthetics pivot required. Another class you won’t want to miss is Nicole Shemwell’s Scalp First, Profit Follows which sits right at the intersection of hair and skin care; if you’re already doing hair, scalp treatments are one of the most natural, highest-margin services to add next.
Beyond the classroom, beauty pros can compete live on the show floor in the Global Talent Beauty Cup, running from August 30th-31st from 8:30AM to 4:10PM. Categories span hair, nails, lashes, brows, makeup, and permanent makeup – hairstylists, nail techs, and makeup artists all have a category built for their craft. Awards will include Category Winner, Best Team (3+ participants), Best Trainer, and a Grand Prix Cup for the top winner across all divisions, and Be+Well Show admission includes one model pass, making it easy to compete without extra logistics.
It gets even better – Use code PMTEASE20 to take 20% off a 1 or 2-day admission pass.
Your next level of growth starts in Ft. Lauderdale. Register here and we’ll see you in the sunshine state!
