Lindsay Lohan, in the thick of her Lohanaissance, just made her blonde (and brand ambassador) era official — and Schwarzkopf is giving us all the behind-the-scenes details. The iconic hair color brand has officially announced the “Freakier Friday” star as their newest brand ambassador, spotlighting Lohan’s ongoing hair evolution and her long-standing relationship with celebrity hair colorist, and Schwarzkopf Professional’s U.S. Creative Director of Color & Technique, Tracey Cunningham. Incredibly, Cunningham has been coloring Lohan’s hair for over 20 years!
“Tracey is more than my colorist — she’s a trusted creative partner,” said Lohan in a press release. “Whether I’m in a new movie or walking a red carpet, there’s only one shot to get my hair color right and it’s often a really tight turnaround. Tracey is the ultimate collaborator, and I love that she takes the time to explain what products she uses and why. I learned about Schwarzkopf through Tracey because the result is so incredible every time and it’s now the only brand I trust in the salon.”
Cunningham shared that she knew taking an iconic redhead like Lohan blonde was no small feat and that’s why she made the switch to Schwarzkopf, as she felt it was the only brand with the performance, and precision required. For Lohan’s “Soft Gloss Blonde,” Cunningham used a combination of Schwarzkopf Professional’s BLONDME, IGORA VIBRANCE, and Activator Lotion to build out the color.
Cunningham, says “These formulas allowed me to lift her hair color while maintaining its integrity and shine. It’s imperative that I trust the products I’m using on all my clients… and I know that I can always count on Schwarzkopf Professional products to deliver.” Luckily for us, she’s finally revealing the formula.
Scroll for the details directly from Cunningham!
Get the Look:
- Highlights: BLONDME Premium Lightener 9+
- Roots: IGORA VIBRANCE 9-0 + 9-55 + 13-VOL Activator Lotion
- Shine: IGORA VIBRANCE 0-00 CLEAR
If you recreate Lindsay Lohan’s “Soft Gloss Blonde,” care of Tracey Cunningham, for one of your clients, or if you get it done for yourself, be sure to tag @readthetease on Instagram or TikTok. For more on the partnership, follow Schwarzkopf Professional USA on Instagram.
